Hire Filipino Email Copywriters
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The Email Copywriter hiring guide
An Email Copywriter writes the text that drives email marketing performance — subject lines that improve open rates, body copy that builds trust and drives clicks, and CTA (call to action) language that converts subscribers into buyers. The role covers campaign emails, automated sequences (welcome flows, cart abandonment, post-purchase), and promotional broadcast emails. Email is distinct from other copy channels: deliverability matters, mobile reading is dominant, and subject lines carry outsized weight relative to their length. Filipino Email Copywriters are active in e-commerce, SaaS (software-as-a-service), and coaching/service business email programs for US and Australian clients. English fluency, familiarity with US e-commerce writing conventions, and experience in Klaviyo or Mailchimp are the most commonly relevant credentials. Browse profiles, filter by platform or niche experience, and message directly.
What does an Email Copywriter do?
An Email Copywriter produces the subject lines, body copy, and CTA text for email marketing campaigns and automated sequences. Day-to-day responsibilities typically include:
- Write subject lines and preheader text with a focus on improving open rates — usually A/B tested across variations
- Write email body copy for promotional campaigns, newsletter content, educational sequences, and transactional messages
- Develop automated email sequences — welcome flows, onboarding series, cart abandonment, post-purchase, and win-back campaigns
- Work within email platform editors (Klaviyo, Mailchimp, ActiveCampaign, or ConvertKit) to format and preview emails before sending
- Analyze email performance data — open rate, click rate, unsubscribe rate — and incorporate findings into future copy iterations
- Write and test CTAs for different reader segments and funnel stages
- Maintain email content calendars and coordinate promotional timing with marketing managers
Why hire Email Copywriters from the Philippines?
Filipino Email Copywriters working with international clients have typically developed their skills in US and Australian e-commerce and service business email programs — contexts where the writing conventions, promotional cadences, and compliance requirements (CAN-SPAM) are well understood. English fluency is the baseline skill for email copy aimed at English-speaking markets. Many Filipino email copywriters are also familiar with Klaviyo, which has become the standard platform for e-commerce email, and with basic email deliverability considerations. Shift alignment to client time zones is flexible. Findtalent's direct-hire model means the rate you negotiate is what the copywriter receives.
Skills to look for when hiring an Email Copywriter in the Philippines
- Subject line writing for open rate — Subject line quality drives 40–50% of email performance — ask for examples of subject lines they have tested and what open rate outcomes they produced, even directionally.
- Email sequence architecture — The ability to plan a multi-email automated sequence — what each email in the flow should accomplish, the timing between emails, and how to handle subscribers who click versus those who do not.
- Platform proficiency (Klaviyo, Mailchimp, or ActiveCampaign) — Ask which email platforms they work in — platform-specific knowledge (Klaviyo flows vs Mailchimp automation) matters for implementation speed and deliverability awareness.
- E-commerce email conventions — Cart abandonment, post-purchase upsell, browse abandonment, and product drop announcement copy — these are distinct email types with specific conversion goals and copy patterns.
- Email deliverability awareness — Understanding spam trigger words, list hygiene, and why certain copy patterns affect inbox placement — not all email copywriters have deliverability knowledge, which limits their ability to advise on copy decisions.
- CTA design and conversion logic — Writing CTA buttons and links that match reader intent and funnel stage — 'Shop now' versus 'Read more' versus 'Get my free guide' are not interchangeable; ask how they think about CTA selection.
How much does it cost to hire an Email Copywriter in the Philippines?
Filipino Email Copywriters typically charge $7–18/hr compared to US-based email copywriters at $35–100/hr — a savings of 70–82% for comparable email writing output. Monthly retainers range from about $1,100 for a copywriter producing weekly campaign emails and basic sequence copy to $2,800 for a senior email copywriter managing a full email marketing calendar including automated flows, segmentation-specific copy, and performance analysis.
Usual rates per experience level
| Experience | Hourly rate |
|---|---|
| Entry-level | $6–$10$1,000–$1,600/mo |
| Mid-level | $10–$15$1,600–$2,400/mo |
| Senior | $15–$22$2,400–$3,600/mo |
How to hire an Email Copywriter on Findtalent
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Frequently asked questions
What should I look for in a Filipino email copywriter portfolio?
Look for subject lines with open rate context if available, full email examples with clear conversion intent (not just information delivery), and any evidence of sequence strategy — a welcome flow or cart abandonment series that shows how they think about multi-email logic, not just standalone messages. Ask for samples in your industry or a closely adjacent one.
How many emails can an email copywriter produce per week?
Three to five campaign emails per week (600–800 words each) is a typical output for a dedicated email copywriter. A five-email welcome sequence is roughly a week of focused work for a mid-level copywriter, including research, drafting, and one revision round. Define your volume expectations before negotiating a rate.
Does an email copywriter also set up the emails in the ESP?
Some do — Filipino email copywriters who have worked in e-commerce or agency roles often have Klaviyo or Mailchimp build experience. Others write and deliver copy in a Google Doc, leaving platform setup to an email manager or developer. Clarify which deliverable you need — copy only, or copy plus platform build — as the scope affects the rate.
How do I measure whether an email copywriter is performing well?
Track open rate (subject line quality indicator), click rate (body copy and CTA effectiveness), and unsubscribe rate (relevance and frequency signal) on a per-campaign basis. Set baseline expectations from your existing email performance before the copywriter starts, so you can compare before and after. Good email copywriters will ask for this data proactively — it is the feedback loop they need to improve.