Hire Filipino SDRs (Sales Development Reps)
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The SDR (Sales Development Rep) hiring guide
An SDR (sales development representative) generates pipeline by prospecting new accounts, executing outbound outreach across phone, email, and LinkedIn, and booking qualified discovery calls for account executives. The SDR role is distinct from closing: an SDR's job is to fill the pipeline, not close it. The metrics that matter are qualified meetings booked and pipeline generated — not closed revenue. Filipino SDRs are an established profile in the Philippine sales market, built on BPO (business process outsourcing) inside sales experience and the growing adoption of structured outbound sales methodologies. CRM hygiene, outbound sequencing tools, and consistent prospecting volume are the operational foundation. Voice quality is critical for phone-based outreach. Rates run 60-75% below US-based SDRs at comparable meeting booking rates, and most engagements deliver an active outbound cadence within the first 2-3 weeks of ramp. Browse profiles and message directly.
What does a SDR (Sales Development Rep) do?
An SDR prospects new accounts and executes outbound outreach to generate qualified discovery calls for account executives. Day-to-day responsibilities typically include:
- Research and build prospect lists targeting the ICP (ideal customer profile) using LinkedIn Sales Navigator, Apollo.io, or ZoomInfo
- Execute outbound sequences across phone, personalized email, and LinkedIn InMail — 50–100 activities per day depending on channel mix
- Deliver an outbound value proposition that generates conversation rather than immediate unsubscribe
- Qualify prospects against BANT (budget, authority, need, timeline) or MEDDIC (metrics, economic buyer, decision criteria, decision process, identify pain, champion) criteria during a brief call
- Book qualified discovery or demo calls directly into the account executive's calendar
- Log all prospect activities in the CRM with accurate disposition codes and follow-up actions
- Report weekly on prospecting activity, connection rates, conversation rates, and qualified meetings booked
Why hire SDRs (Sales Development Reps) from the Philippines?
The Philippine BPO sector produced SDR-profile talent before the role had a name — outbound phone prospecting and inside sales for US companies during US-hours shifts has been a mainstream employment category in the Philippines for over two decades. Filipino SDRs working for international technology, SaaS, and services companies bring familiarity with structured outbound methodologies, CRM tools, and multi-channel sequencing platforms. English fluency and US business culture familiarity are established. Findtalent's direct-hire model means no BPO markup — the rate you agree on is the rate the SDR receives.
Skills to look for when hiring a SDR (Sales Development Rep) in the Philippines
- Outbound prospecting and list building — Building a targeted ICP-aligned prospect list using Apollo.io, LinkedIn Sales Navigator, or ZoomInfo — ask for the ICP they prospected in a previous role and how they qualified accounts before adding to their outreach sequence.
- Multi-channel outbound execution (phone, email, LinkedIn) — Running coordinated outreach across three channels in a defined sequence — ask for their typical outreach cadence (day-by-day touch pattern) and how they personalize at each touchpoint.
- Cold email personalization and deliverability — Writing short, specific, personalized cold emails that earn a reply rather than a spam report — ask for a cold email example and evaluate personalization quality, not just grammar.
- Phone prospecting and opening — Delivering a concise, value-focused cold call opening that earns 30 seconds of conversation — always conduct a live voice screening and a brief cold call role-play; phone confidence is non-negotiable.
- Qualification framework application — Using BANT, MEDDIC, or a custom framework to assess fit and advance qualified prospects — ask which qualification criteria they use to decide whether a prospect is worth booking a meeting for.
- Outbound sequencing tool experience — Apollo.io sequences, Salesloft, Outreach, or HubSpot sequences — the ability to build and manage a multi-touch outreach sequence at scale rather than manually tracking each prospect.
- CRM activity logging and pipeline accuracy — Logging every outreach attempt with accurate disposition and next action — an SDR who does not maintain CRM data prevents management from identifying coaching needs or diagnosing conversion rate drops.
How much does it cost to hire a SDR (Sales Development Rep) in the Philippines?
Filipino SDRs typically charge $6–15/hr (base) plus commission on qualified meetings booked, compared to US-based SDRs at $20–55/hr base. Monthly base retainers range from about $900 for a part-time SDR to $2,400 for a full-time senior SDR with a strong meetings-booked track record. Commission per qualified meeting shown ($5–25 depending on deal size) is a standard incentive addition.
Usual rates per experience level
| Experience | Hourly rate |
|---|---|
| Entry-level | $6–$9$900–$1,500/mo |
| Mid-level | $9–$14$1,500–$2,200/mo |
| Senior | $14–$20$2,200–$3,200/mo |
How to hire a SDR (Sales Development Rep) on Findtalent
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Frequently asked questions
How is an SDR different from a cold caller or appointment setter?
In practice, the roles often overlap, but the label carries different connotations. 'SDR' typically implies a more systematic approach — researching accounts, personalizing outreach, and using structured sequencing tools — rather than high-volume dialing from a generic list. An SDR in a B2B SaaS context is expected to build their own prospect lists, write personalized emails, and work a multi-channel sequence. A 'cold caller' or 'appointment setter' may focus more purely on phone volume from a provided list. Match the role label to the actual workflow you are hiring for.
What is a realistic meetings-booked rate for a Filipino SDR?
For a high-quality prospect list in a defined market, three to eight qualified meetings per week is achievable for a full-time SDR. The primary variable is list quality and ICP definition — broad lists with loose ICP criteria produce lower connect and conversation rates than tight ICP-aligned lists. Industry also matters: high-velocity SMB outreach produces more meetings per week than enterprise prospecting with longer decision cycles.
What tools should I provide an SDR?
Apollo.io (or ZoomInfo) for prospecting and sequences; a VoIP platform (JustCall or Aircall) for phone outreach; LinkedIn Sales Navigator for research and InMail; and CRM access for activity logging. Many experienced Filipino SDRs already have personal Apollo.io accounts — confirm whether they have platform access before deciding whether to provide it.
How do I onboard an SDR on my product quickly?
Provide a one to two page product brief covering: what the product does, who it helps and how, the top three pain points it solves, and three competitor differentiators. Then have them shadow two or three discovery calls with your best account executive before they start outreach. Role-play their pitch with you after the first week. SDR ramp on a new product is typically two to three weeks — most of that is product confidence, not sales skill.