Social Media Manager/ Strategist
Metro Manila
Most businesses don't need more content; they need content that gives people a reason to trust them and take action. I'm a Social Media Manager and Content Strategist who helps businesses turn their social media into a consistent source of inquiries, bookings, and paying clients. Instead of posting just to stay active, I create strategies backed by audience research, compelling messaging, and content designed to move people from scrolling to reaching out. Through strategic content planning, copywriting, and community management, I've helped brands increase engagement by 40–50%, expand their organic reach by up to 45%, and generate more inquiries by creating content that encourages meaningful conversations instead of passive scrolling. My approach focuses on attracting the right audience, building trust, and converting attention into action. My experience includes content strategy, copywriting, graphic design, community management, profile optimization, and organic Instagram growth. Rather than relying on trends or vanity metrics, I develop content with a clear purpose, like strengthening your brand, building credibility, and supporting measurable business growth. What sets me apart is my ability to combine strategy with storytelling. I take the time to understand your business, your audience, and what influences their buying decisions, so every piece of content serves a purpose, not just to fill your feed, but to help your business stand out and earn trust. If you're looking for someone who thinks beyond pretty posts and creates content with intention, I'd love to help.
FREELANCER/ Education, Travel and Food, Health and Wellness Industry, freelance
Oct 2020 to Dec 2025
• Partnered directly with founders to develop organic social media strategies aligned with business goals. • Managed the full content cycle, including strategy, planning, publishing, and optimization. • Transformed brand messaging from sales-driven content to trust-based storytelling. • Increased engagement by 25–40% for travel brands and 20–30% for wellness brands. • Supported community management and lead nurturing through social messaging and engagement.
Witty Kids Tutorial and Learning Center, full_time
Dec 2013 to Dec 2020
• Led the center’s social media presence as the primary channel for parent acquisition and enrollment growth. • Managed Facebook and Instagram platforms to convert inquiries into enrolled students. • Executed seasonal campaigns such as Back-to-School and Summer Programs. • Handled daily communication and lead nurturing via Messenger. • Generated 20–40 qualified inquiries monthly during peak seasons through conversion-focused content. • Achieved 30–50% engagement growth through consistent content and audience interaction.
Reed Institute, Bangkok, Thailand, full_time
May 2008 to Jun 2012
• Supported marketing initiatives for international academic programs through digital and print materials. • Created promotional assets and brochures aligned with brand and program positioning. • Coordinated communication across diverse markets to ensure consistent brand messaging. • Assisted with marketing support tasks for academic promotions and communications.