Growth Marketing Specialist | Strategy, Content, Growth
Bulacan
Are you looking to scale your brand with more than just content? I am a Growth Marketing Specialist with over 3 years of experience building multi-channel organic strategies that deliver results. I don't just write copy; I build systems that nurture leads and convert audiences into loyal customers. Most recently, I spearheaded a community-led campaign that drove a 30% quarterly increase in sales. Whether you are a retail brand, healthcare provider, or nonprofit, I bring a mix of creative storytelling and data-driven analysis to every project. My Expertise: Strategy & Growth: Multi-channel organic growth and brand visibility. CRM & Automation: HubSpot expert, Klaviyo, Brevo, and Zapier Content & SEO: High-converting website copy and SEO-informed strategy. Operations: Cross-functional project management via ClickUp Why Work With Me? I bridge the gap between creative execution and operational excellence. I ensure your marketing is both human-centered and technically sound to drive revenue. I have successfully managed campaigns across healthcare, real estate, and retail sectors, ensuring projects are delivered on time and optimized for performance.
The Empowerment Foundation, part_time
Apr 2024 to Jun 2026
• Created and supported SEO-aware blog and website content. • Conducted research and competitor analysis to support donor and outreach campaigns. • Supported grant writing and digital communications for women’s wellness programmes.
Downtown Dansby, part_time
Apr 2024 to Present
• Built and updated a website for a new property development. • Created branded social media content to support listings and local visibility. • Supported digital marketing and administrative operations.
Phoenix LaRocco Marketing & Business Services, full_time
Aug 2023 to Jan 2026
• Supported end-to-end marketing and campaign execution across multiple client accounts, from planning through delivery. • Managed ongoing print and delivery of promotional materials (posters, flyers, discount cards) and coordinated on-site marketing equipment requests (A-Frames) across multiple store locations. • Coordinated marketing and event requests end to end across 10+ locations—managing scheduling, documentation, and payment processing through to completion with internal teams and external partners. • Built and launched a community-led social campaign ('$2 Scoop Cash') across multiple retail locations (Ben&Jerry’s), generating a 30% quarterly sales increase through storytelling and local engagement—proof of turning ideas into traction. • Built and managed a multi-location co-marketing and partnership program with 15+ nonprofits, schools, and universities across 10+ store locations, coordinating benefit nights and community give-back events that drove foot traffic and brand goodwill. • Updated and streamlined internal marketing request processes (booking forms, order trackers) to reduce administrative overhead and improve accuracy across multiple markets. • Maintained CRM accuracy and customer records to support outbound campaigns and follow-up processes • Collaborated with writers, designers, developers, and leadership to deliver campaigns on time and to brief. • Produced performance reports and maintained accurate trackers and records using Google Analytics, CRM data, and internal operational spreadsheets.