GHL System Architect Automation Strategist
Cebu, Minglanilla, Philippines
My background spans operations, training, and client success, but over the past few years I’ve focused deeply on marketing automation and GoHighLevel system design. I help agencies and business owners reduce manual work, tighten their processes, and create reliable automation that supports growth without adding complexity. My experience includes: - Full GoHighLevel build outs and management (funnels, pipelines, workflows, automations, calendars, lead routing, A2P compliance) - CRM architecture and automation strategy to ensure clean data and consistent follow-up - Executive inbox and calendar management across time zones, with strong prioritization and communication control - Client onboarding systems, SOP creation, and internal documentation -Workflow integrations using Zapier, Google Workspace, Zoom, and related tools - Ongoing system optimization to prevent gaps, missed leads, or operational bottlenecks
Mach 5 Inc., freelance
Oct 2025 to Mar 2026
Served as the primary operations and systems partner for clients, focusing on building reliable automation infrastructures that support marketing, sales, and customer experience. Designed and implemented advanced automation workflows using GoHighLevel, integrating CRM pipelines, lead capture systems, email and SMS sequences, booking systems, and internal task automations. Worked closely with founders and marketing teams to translate business goals into scalable backend systems that reduce manual work and improve operational efficiency. Managed client onboarding, system audits, and optimization projects, ensuring every account had structured pipelines, clear lead tracking, and automated follow-ups that support conversion and retention. As the bridge between strategy and implementation, I helped clients move from fragmented tools and manual processes to streamlined, automated systems that allow teams to focus on growth instead of repetitive tasks. Key areas of work included CRM architecture, funnel automation, workflow optimization, onboarding systems, and ongoing client success support.
Agency Company, freelance
May 2023 to Jun 2025
Worked with digital businesses and service providers to improve operational systems, build conversion-focused websites and funnels, and implement marketing automation. Designed landing pages and funnel flows with a strong focus on user experience, lead capture, and conversion optimization. Built websites and marketing funnels using platforms such as GoHighLevel and Canva-based portfolio systems, ensuring clear structure, mobile responsiveness, and logical customer journeys. Led process improvement initiatives by analyzing existing workflows, identifying inefficiencies, and redesigning systems to reduce friction for both internal teams and customers. Implemented automations that connected CRMs, lead forms, calendars, and communication channels to create seamless marketing and sales pipelines. Supported business owners in simplifying their tech stacks and transforming complex processes into easy-to-manage systems. Projects typically involved funnel building, automation setup, CRM structuring, workflow documentation, and system optimization.
BGX Solutions, freelance
Nov 2021 to Apr 2023
Developed arcade-style games using Unity and C#, managing both the technical development and project execution from concept to completion. Built interactive gameplay systems, mechanics, and UI elements while maintaining performance and usability across projects. Games developed included arcade-style experiences such as bowling games, zombie whack mechanics, and duck hunt-style gameplay. Alongside development work, I also served as project manager—coordinating development timelines, organizing tasks, and overseeing the production pipeline to ensure projects moved from idea to playable product. This role strengthened my problem-solving mindset and systems thinking, requiring constant iteration, debugging, and optimization to deliver smooth gameplay experiences. The experience also reinforced skills that translate strongly into automation and systems architecture today: logical thinking, technical troubleshooting, process design, and the ability to break complex problems into clear, executable solutions.