data entry / Web Research / File Management
Metro Manila
Hi, I’m Rowell Dela Cruz. I’m a Virtual Assistant with experience in data entry, web research, and basic office tasks. I can also help with email management, organizing files, file conversion, and basic video editing for short reels with subtitles. I’m still learning and improving my skills, but I’m willing to learn new tools and follow instructions. I always try to keep my work organized, accurate, and completed on time.
Beauty Voyage (U.S Remote), part_time
Nov 2025 to Jan 2026
Responsibilities • Managed and organized large volumes of raw lead data using Microsoft Excel, maintaining accurate and structured lead databases for client use. • Conducted lead generation and prospect research on Instagram, identifying beauty industry businesses such as salons and barber shops. • Edited short-form social media videos with basic cuts, trimming, and text overlays, and delivered completed files to clients through Google Drive for easy access and organization. Key Achievements • Reviewed and filtered over 850 raw leads, successfully identifying 387 qualified beauty industry businesses for the client’s lead tracking database. • Improved lead quality and targeting accuracy through detailed manual screening and verification of Instagram profiles before outreach. • Consistently delivered 3+ short-form social media videos per week (2 to 3mins), ensuring timely content delivery and efficient file management via Google Drive.
UPWORK (Remote), part_time
May 2025 to Aug 2025
Responsibilities: • Managed and entered large volumes of raw lead data provided by the client into organized spreadsheets using Microsoft Excel. • Utilized the client’s Instagram account to research and engage with potential leads through likes and DMs, following a client-approved messaging format. • Evaluated Instagram profiles to determine relevance to the beauty industry, engaging only with businesses aligned with salons or barber shops. • Skipped or excluded accounts not related to the target industry to maintain a clean, high-quality, and focused lead list. Key Achievements: • Successfully reviewed and filtered 18,000 raw leads, identifying 6,800 qualified beauty industry businesses (salons and barber shops) for inclusion in the client’s tracker list — significantly improving the quality and focus of future targeting efforts. • Improved lead quality and engagement through manual screening and personalized direct messaging via Instagram, ensuring alignment with industry-specific targets. • Collected and extracted lead information from additional sources, including Dropbox (PDF and image files), and accurately entered it into the client's spreadsheet for final Data.
UPWORK (Remote), full_time
Nov 2024 to Mar 2025
Responsibilities: • Managed and entered large volumes of food truck leads data provided by the client. • Researched the web and input missing information into the spreadsheet, including owner’s name, contact number, social media accounts, and website. • Converted data from scanned PDFs and image files into editable Word and Excel formats, ensuring precise transcription. • Handled sensitive and confidential information in compliance with data protection policies and industry standards. • Utilized Microsoft Office (Excel, Word) and Google Workspace (Docs, Sheets, Drive) for efficient data entry and research tasks. • Collaborated with team members to streamline data entry processes and update worksheets regularly. Key Achievements: • Ensured data accuracy and consistency by carefully reviewing entries and performing regular checks before submission. • Improved the completeness of lead data by conducting online research and adding missing information such as name, contact details and social media links. . • Enhanced the data entry process by utilizing filters in Excel and Google Sheets to efficiently identify and resolve duplicate or repeated entries, ensuring data accuracy and consistency. • Converted scanned documents and image files into editable formats when possible, and manually transcribed content from non-convertible files to ensure accuracy and completeness. • Ensured zero compliance issues by strictly adhering to data protection and confidentiality standards. • Received positive feedback from the client for accuracy, efficiency, and attention to detail, resulting in contract extension.