Social Media Strategist
Bulacan
Strategy, design, video, and the operations that hold it all together.
Blue Horizon Media Limited, freelance
Nov 2025 to Jul 2026
Managed a high-volume Pinterest presence for a media brand, overseeing the full pin creation and scheduling workflow to drive consistent organic reach and platform growth. • Planned, created, and scheduled 35–210 pins per week across relevant boards using Pinterest's native tools • Wrote optimized pin titles and descriptions to improve discoverability and search performance • Maintained and updated board organization, themes, and descriptions to keep the account structured and on-brand • Tracked work hours using Toggl Track and managed content files and planning documents through Google Drive and Google Sheets • Handled data entry and content organization to ensure a clean, efficient publishing workflow
Blue Pearl Mortgage Group, full_time
Jul 2025 to Aug 2026
Managed the social media presence for a US-based mortgage company, driving consistent brand visibility and audience engagement across Instagram, Facebook, and LinkedIn through strategic content creation and competitive market research. • Developed and executed a monthly content calendar, handling content creation, scheduling, and publishing across Instagram, Facebook, and LinkedIn using Loomly and Canva Pro • Conducted competitive analysis and market research to inform content strategy and identify opportunities for brand differentiation in the mortgage and financial services space • Designed on-brand social media graphics, marketing materials, and promotional assets using Canva Pro • Managed daily community engagement — responding to comments and interactions to nurture audience relationships and maintain an active brand presence • Coordinated content workflow and internal communication using Microsoft Teams and Cloud PC in a fully remote environment • Used VPN to ensure secure and consistent access to all company accounts and platforms throughout the engagement
Nicole Meline Creatives, part_time
Apr 2025 to Jul 2026
Supported a content creator by delivering polished video and graphic design work across social media and merchandise, ensuring a consistent, on-brand visual presence. • Edited short-form videos and podcast episodes for reels and long-form content using CapCut • Designed reel covers and added captions to boost engagement and accessibility • Created and refined merchandise designs with attention to brand consistency • Produced graphics and visual assets using Canva for ongoing content needs • Collaborated via Slack and Loom, tracked hours with Toggl, and managed files through Google Drive • Participated in regular meetings and huddles to align on priorities and creative direction
Peter Swain Inc., contract
Jun 2024 to Jun 2026
Served in a dual role as Social Media Manager and Project Coordinator for an AI-focused business strategy and coaching brand, managing content operations, team coordination, and client-facing projects across multiple platforms and initiatives. • Managed content calendar, content ideation, and creative briefs for graphic designers, ensuring consistent posting across Facebook, Instagram, TikTok, LinkedIn, and X using Meta Business Suit, Rainmaker AI, and GHL • Curated and organized a testimonial library and maintained structured Google Drive folder systems for seamless team access and asset management • Built and updated custom GPTs, organized databases, and created workflow processes in Monday.com to streamline team operations • Produced social media graphics, flyers, post thumbnails, and visual assets using Canva, Midjourney, and Ideogram • Designed website graphics and supported content updates across Super.so and related platforms • Took full ownership of the Book Bootcamp project — coordinated a team across a 24-hour work schedule, managed client communications regarding book concerns and revisions, and kept stakeholders updated on project progress throughout • Drafted and sent client emails regarding book outlines, designs, and cover revisions, ensuring clear communication and timely resolution of concerns • Created book outlines, full book content, and book cover designs for clients as part of the publishing workflow • Set up and managed AI clone creation using Delphi.AI and Chatbase for client-facing automation • Maintained workflow accountability through Slack, Zoom, and 1Password across a fully remote team environment • Regularly updated leadership on project progress and coordinated cross-functional deliverables to meet deadlines