Digital Marketing Specialist
Davao del Sur, Davao City, Philippines
Data-driven Media Buyer and Paid Ads Specialist with 3 years of hands-on experience managing and optimizing Facebook and Meta advertising campaigns. Proven track record in designing high-converting sales funnels, creating engaging ad creatives, and leveraging advanced automations (GHL, Zapier, Make) to lower CPA and maximize ROI. Combines a sharp analytical mindset with strong communication skills to scale brands and deliver measurable growth.
Medi Launch, full_time
Jan 2025 to May 2026
As a Media Buyer & Automation Specialist at Medi Launch, I provided full-funnel support across marketing, CRM, automation, booking flows, and backend operations for U.S.-based clients. I built and managed automated lead-to-booking systems across ads, funnels, CRM, and calendar workflows, while designing and optimizing conversion-focused customer journeys. My core responsibilities included setting up hands-off GoHighLevel workflows for lead capture, nurture sequences, and reactivation, as well as supporting paid campaign execution and creative coordination. Additionally, I optimized automated data routing and system integrations to maximize lead quality and booking conversions without manual intervention. My experience includes managing diverse high-ticket, high-trust niches, such as aesthetics and med spa clinics, alongside life insurance services focused on burial insurance, and at my peak, I simultaneously handled 40 to 50 client accounts.
Diabetic Insurance Solutions, full_time
Jun 2023 to Jan 2025
I executed end-to-end paid campaigns and social media marketing targeted at lowering acquisition costs and managing audience pipelines. My responsibilities included sourcing and qualifying consumer inquiries through Meta Ads Manager. I developed, organized, and scheduled consistent content across social platforms while building and maintaining automated CRM pipelines within GoHighLevel for lead tracking. Additionally, I automated follow-ups and lead-routing tasks using Zapier, combined with email and SMS campaigns. I also created landing pages, produced creative media assets, and optimized audience demographics.