Paid Social Specialist - Helping Streamline Meta Ads Setup Campaigns
Benguet
I build and launch high-volume Meta ad campaigns for DTC and eCommerce brands. Right now, I build, launch, and QA 40–60 ad setups daily across 15+ accounts, making sure everything from UTM tracking to naming conventions is dialed in with zero setup errors. Beyond execution, I run creative testing frameworks, budget pacing, and account/competitor analysis. I've worked across a range of DTC verticals, from wellness and events (scaled one client's registrations from 20 to 300+ attendees) to regulated industries like betting, where I navigated strict ad policy restrictions to keep campaigns approved and performing. I take on freelance and overflow work for agencies who need fast, reliable campaign execution so their strategists and media buyers can stay focused on strategy instead of getting stuck in Ads Manager. Open to project-based or retainer freelance work. Feel free to reach out.
Ecko Digital Media, full_time
Jun 2026 to Present
-Built and launched 1,000+ Meta ads across January–June 2026 spanning 18+ DTC brands — routinely executing 30–57 ads per day across UGC, static, video, and carousel formats with minimal revisions. -Directly manage daily budget allocation and scaling strategy through daily performance reviews across $255,000+ in monthly Meta ad spend for two flagship DTC brands ($135k/mo and $120k/mo budgets), scaling high-ROAS ad sets and pulling back underperforming capital to maximise client profitability. -Produced AI-assisted deep-dive creative and account analyses for 10+ brands — extracting top-performing hooks, messaging patterns, and creative scores and translating them to structured UGC creator briefs and script direction, aligning external creators with high-converting ad concepts. -Developed ad copy banks, AI prompt generators, UGC content briefs, and brand voice guides for 7+ brands, enabling scalable creative testing frameworks and bridging the gap between paid media strategy and creative production.
Sacred Activations, freelance
Oct 2023 to May 2026
• Managed $5,000+ monthly ad spend across Facebook and Instagram campaigns, overseeing 3-5 simultaneous campaigns for spiritual wellness programs and practitioner training events converting 20-25% of leads to event attendees. • Scaled event registrations from 20 to 300+ attendees (1,400% growth) and successfully converting event participants into 20+ certified practitioners through optimized multi-stage campaigns. • Launched and optimized 3+ targeted ad campaigns monthly for various events, driving 40% revenue increase and boosting event attendance by 70% compared to pre-campaign periods. • Conducted comprehensive keyword research using Ahrefs, identifying 100+ high-performing keywords that informed ad copy and targeting strategies across Facebook and Instagram campaigns, resulting in 20% increase in engagement and event signups. • Performed competitive analysis of 10+ direct competitors and 20+ indirect competitors in the spiritual wellness industry, extracting insights that shaped content strategy and improved Meta ad ranking performance • Produced 35+ video assets monthly including 5 long-form promotional videos and 30 short-form social content pieces, supporting event marketing and brand awareness initiatives. • Optimized 15 Amazon book listings for founder's publications through comprehensive keyword research using Amazon's native tools, implementing 50+ targeted keywords across titles, bullet points, descriptions, and backend search terms to improve organic rankings and drive incremental sales growth
Tri7 Solutions Inc, full_time
Sep 2021 to Oct 2023
• Produced 120+ high-performing organic posts monthly across Facebook, Instagram, LinkedIn, and Telegram using diverse formats (static images, Stories, Reels), driving 400+ follower growth and 4,000+ landing page clicks monthly, consistently ranking as top-performing social media specialist on the team. • Secured and managed 20+ strategic partnerships with high-follower Telegram channels, Kick, and Twitch streamers through proactive prospecting, negotiation, and relationship management, generating $5,000+ in first-time deposits while expanding brand reach and driving significant increases in new registrations and website traffic. • Launched and optimized 10+ Facebook Ads campaigns monthly across lead generation, conversions, traffic, and brand awareness objectives, successfully navigating industry advertising restrictions for a betting platform to drive link clicks, website traffic, new registrations, and deposits through strategic audience targeting and creative testing • Set up and monitored 9 Google Ads campaigns (Search, Display, Video) over 3-month testing period with $1,000 budget, successfully achieving 5 campaign approvals despite strict betting industry restrictions while identifying Facebook Ads as primary acquisition channel (80% of paid traffic vs. 20% Google).