CRM Lifecycle Marketing Specialist Marketing Automation Specialist
Rizal
Results-driven CRM & Lifecycle Marketing Specialist with 7+years of experience building and optimizing customer journeys, marketing automation workflows, lead nurturing campaigns, and CRM operations. Experienced in HubSpot, Salesforce, Zoho CRM, ActiveCampaign, Klaviyo, Mailchimp, ConvertKit, and GoHighLevel. Skilled in customer segmentation, lifecycle marketing, email automation, lead scoring, campaign performance analysis, and cross-functional collaboration to drive customer engagement, retention, and revenue growth.
Neuropraxis, full_time
Jul 2024 to Dec 2025
Supported mission-driven digital marketing initiatives focused on education, awareness, and community engagement. Created and scheduled email campaigns and newsletters in Mailchimp, improving audience consistency and engagement. Wrote and edited blogs, email content, and educational materials aligned with brand voice. Maintained and updated WordPress website content, including basic SEO optimizations. Monitored performance via Google Analytics and Google Search Console, identifying engagement and visibility opportunities. Designed digital assets (social posts, flyers, campaign visuals) using Canva. Collaborated remotely with leadership and internal teams on campaign timelines and execution.