Digital Growth Operator | Web Developer
Rizal
A results-driven Digital Growth Operator and Senior Website Specialist with a strong track record of transforming websites into high-performing revenue engines. Combines strategic thinking with hands-on execution across SEO, conversion optimization, UX, and performance marketing to drive measurable business growth. Specializes in building and scaling programmatic SEO frameworks, high-converting landing pages, and data-driven user journeys that turn traffic into qualified leads and sales. Adept at identifying growth opportunities, optimizing funnel performance, and implementing scalable systems that increase visibility, engagement, and ROI. Brings a deep understanding of modern web ecosystems—bridging design, development, and marketing—to create seamless, fast, and conversion-focused digital experiences. Known for simplifying complex strategies into actionable execution plans that deliver consistent results. Key Value Proposition 🚀 Turn underperforming websites into lead-generating machines 📈 Drive organic traffic growth through scalable SEO systems 🎯 Increase conversion rates with CRO and UX optimization ⚡ Improve site speed, structure, and technical performance 🔄 Build repeatable growth frameworks (programmatic SEO, landing pages, funnels) Core Expertise Programmatic SEO & Content Scaling Conversion Rate Optimization (CRO) High-Converting Landing Page Strategy Technical SEO & Site Architecture UX/UI Optimization Website Performance & Core Web Vitals Funnel Design & Lead Generation Systems CMS Platforms (WordPress, Shopify, Webflow) Analytics & Data-Driven Decision Making
Pesty Marketing, full_time
Feb 2020 to Mar 2026
Developed and maintained high-performing WordPress websites for a diverse portfolio of clients, with a strong focus on SEO, speed, and conversion optimization. Led end-to-end website builds—from planning and wireframing to development, launch, and ongoing optimization—ensuring each site aligned with client goals and delivered measurable results. Customized themes and plugins to create responsive, user-friendly websites, while implementing best practices in UX/UI to improve engagement and lead generation. Optimized website performance through code refinement, image compression, caching, and Core Web Vitals improvements to ensure fast load times and smooth user experience across devices. Worked closely with SEO and marketing teams to implement on-page SEO strategies, including structured site architecture, schema markup, and optimized landing pages. Played a key role in building scalable, programmatic SEO pages to increase organic traffic and search visibility. Managed website updates, troubleshooting, and technical fixes, ensuring site security, functionality, and uptime. Integrated third-party tools, CRMs, and tracking systems such as Google Analytics and Tag Manager to support data-driven decision-making. Collaborated with clients and internal stakeholders to translate business requirements into effective digital solutions, consistently delivering websites that not only look professional but also perform as high-converting marketing assets. Key Contributions: Built and launched SEO-optimized WordPress websites Improved site speed and Core Web Vitals performance Developed conversion-focused landing pages Implemented scalable SEO and content structures Maintained and optimized multiple client websites for performance and growth
ROOTHERE Inc, full_time
Jun 2016 to Jan 2020
Drove end-to-end digital growth initiatives by transforming websites and marketing channels into scalable, revenue-generating systems. Led the strategy and execution of SEO, conversion rate optimization (CRO), and performance marketing efforts to increase traffic, leads, and overall ROI. Built and implemented programmatic SEO frameworks to rapidly scale organic visibility across multiple service areas and target keywords. Developed high-converting landing pages and optimized user journeys to improve engagement, reduce drop-offs, and maximize lead generation. Analyzed performance data across websites and campaigns using analytics tools to identify growth opportunities and inform decision-making. Continuously ran A/B tests and optimization experiments to improve conversion rates, average order value, and funnel efficiency. Collaborated cross-functionally with design, development, and marketing teams to align digital strategies with business objectives. Oversaw website structure, technical SEO, and performance enhancements to ensure fast, user-friendly, and search-optimized experiences. Introduced scalable growth systems and repeatable processes that supported rapid expansion while maintaining consistent performance across campaigns and pages. Key Contributions: Scaled organic traffic through programmatic SEO and content systems Increased conversion rates through CRO and UX improvements Built high-performing landing pages and lead generation funnels Improved website performance, speed, and technical SEO Implemented data-driven strategies to optimize marketing ROI Positioning: Digital Growth Operator focused on turning digital assets into predictable, scalable growth engines through SEO, CRO, and performance-driven execution.