Social Media Manager | Content Strategy, Reels & Influencer Marketing
Metro Manila, Marikina, Philippines
I’m a Social Media Manager and Content Strategist with 6+ years of experience managing Instagram, TikTok, and Facebook for international consumer brands. My experience includes content planning, monthly calendars, short-form video editing, captions, community management, influencer and UGC campaigns, product launches, giveaways, and performance reporting. I’ve managed five TikTok channels with daily publishing, created separate content calendars for Australian and UK audiences, and coordinated 15–30 creators per campaign. I also use audience insights and performance data to identify what content works and improve future strategies. I’m comfortable managing both the creative and operational side of social media, from ideation and editing to scheduling, approvals, reporting, and keeping projects organized.
Yappy Pets Pte Ltd, full_time
Jun 2025 to Jul 2026
📌 Planned approximately 12 multi-channel campaigns across up to 3 pet food and wellness brands. 💡 Developed social media concepts, promotional content, and campaign assets based on product priorities and audience needs. 🚀 Supported 2 product launches through content planning, KOL coordination, promotional messaging, and community management. 🤝 Coordinated 15–30 KOLs per campaign and tracked at least 15 creator deliverables per activation. 📱 Managed 12+ recurring social media assets per month, plus additional event, launch, and promotional content. 🗓️ Tracked campaign timelines, approvals, creator submissions, and external dependencies to keep deliverables on schedule.
Cherub Baby, full_time
Jun 2023 to Present
🗓️ Developed approximately 48 separate 30-day content calendars for Australian and UK audiences. 📱 Managed content across Instagram, TikTok, and Facebook with a consistent 3-post weekly cadence for each market. 🎥 Created Reels, carousels, UGC-led content, product education, seasonal promotions, and community-focused posts. 🚀 Supported 4 product launches and 4 seasonal giveaways, including multi-brand Christmas and New Year campaigns. 🤝 Managed 2 influencer campaigns involving at least 15 creators. 📊 Reviewed engagement patterns to improve content pillars, formats, and future publishing recommendations.
TheSoul Publishing, freelance
Apr 2023 to Present
📱 Managed content strategy and daily publishing for 5 TikTok channels. 🗓️ Coordinated 35 uploads per week, or approximately 150 videos per month. 🎥 Personally edited 21 short-form videos weekly, equal to around 90 videos per month, across 3 assigned brands. 💡 Adapted hooks, captions, pacing, and formats based on TikTok trends and audience response. 📊 Delivered monthly performance reports with at least 3 content recommendations per brand. 🔍 Identified successful themes, content opportunities, and improvement areas to guide future content plans.
Sanxiao Philippines Inc., full_time
Apr 2019 to Present
📱 Monitored social media activity across 10 children’s toy and personal care accounts. 📌 Supported approximately 4 brand campaigns annually, monthly influencer activations, and seasonal expos or partner events. 🤝 Coordinated promotional materials, influencer requirements, campaign messaging, and event content. 🎤 Conducted approximately 36 monthly product-training sessions for groups of 4–5 sales team members.