Market Research Analyst | Consumer Insights Competitive Analysis
Metro Manila, Quezon City, Philippines
Market research and insights professional with experience turning complex data and research findings into clear, actionable business insights. My work includes market sizing and segmentation studies, competitor analysis, pricing research using the Price Sensitivity Meter (PSM), qualitative and quantitative research, and synthesis of findings into reports and presentations. I’m particularly strong at structuring ambiguous research questions, identifying meaningful patterns, evaluating competitive landscapes, and translating findings into practical recommendations. I have experience working across research design, data analysis, literature and market research, and insight communication. I also use AI tools to accelerate research, analysis, writing, and information synthesis while maintaining attention to accuracy and source quality. I’m comfortable working independently, managing multiple research tasks, and communicating findings clearly to different audiences. I’m interested in market research, consumer insights, competitive intelligence, pricing research, segmentation, and strategy-focused research projects.
RLR Research & Analysis, Inc. , full_time
Jul 2025 to Aug 2026
Managed quantitative and qualitative market research projects from planning through final delivery, including market sizing through segmentation studies, pricing analysis using Price Sensitivity Meter (PSM) methodology, and competitor comparisons and landscape analysis. Conducted customer, industry, and market research, translated findings into reports, presentations, strategic recommendations, and professional content, and presented insights to clients and senior stakeholders. Coordinated research teams, fieldwork, data processing, analytics, and external research partners while managing timelines, deliverables, and quality requirements. Also led content development, including website content, thought leadership, marketing materials, and strategic communications, and developed SOPs and quality standards to improve team processes.
Cignal TV, Inc. , full_time
Jul 2024 to Jun 2025
Conducted social listening and consumer insights research using Brandwatch, analyzing online conversations, sentiment, and emerging consumer trends. Synthesized findings into reports and actionable insights that supported brand and communications strategies, and presented research findings and recommendations to stakeholders.
TechnologyAdvice (formerly Fit Small Business), full_time
Dec 2022 to Apr 2024
Researched and wrote financial product reviews and marketing content for U.S. small-business audiences. Conducted product, competitor, industry, keyword, and search-intent research and produced SEO-optimized content while maintaining accuracy, clarity, and editorial standards. Managed multiple concurrent content assignments, conducted detailed fact-checking, incorporated editorial feedback, and worked through the content workflow from research and drafting through revision and publication.
Anti-Red Tape Authority, contract
Oct 2021 to Jun 2022
Conducted research and analysis supporting government programs, policies, and organizational initiatives. Gathered and synthesized information from multiple sources, prepared reports and briefing materials, coordinated with stakeholders and government offices, and supported documentation, process improvement, and monitoring of project deliverables.
Reed Elsevier Shared Services Philippines, full_time
Aug 2019 to Jul 2021
Supported market research and research operations across projects involving data collection, analysis, and reporting. Conducted research, synthesized findings into reports and presentations, coordinated research activities and project deliverables, performed quality checks, and provided stakeholders with research findings and project-related information.
Philippine Survey & Research Center (PSRC), full_time
Feb 2019 to Jul 2019
Managed cross-functional quantitative research projects from planning through reporting. Partnered with clients to understand their business objectives and translate research findings into strategic recommendations. Coordinated with fieldwork, data processing, and analytics teams to ensure project quality and successful delivery.
Philippine Survey & Research Center (PSRC), full_time
Feb 2018 to Jan 2019
Supported quantitative research projects from planning through reporting, including questionnaire development, data processing, and analysis. Coordinated with fieldwork and data processing teams to maintain project quality and prepared research reports and presentations for senior researchers and clients.