Executive Assistant | Operations Coordinator | HubSpot CRM
Cavite, Tanza, Philippines
Executive Assistant and Operations Coordinator with 4+ years supporting C-level executives and 10+ years of professional experience across operations, client service, and business support. Currently support two CEOs directly — managing calendars, inboxes, meeting coordination, and a HubSpot-based request tracking pipeline that gives leadership real-time visibility into open items. HubSpot Revenue Operations Certified, with a track record of turning scattered processes into documented, repeatable systems.
Southern Luxury Pools, Inc. (Florida, USA), part_time
Feb 2025 to Dec 2025
• Coordinated marketing campaigns and lead generation initiatives for a growing construction business. • Designed and implemented lead generation forms feeding into automated follow-up sequences. • Managed campaign budgets, tracked performance analytics, and ran A/B testing to improve results. • Collaborated with stakeholders on campaign planning, reporting, and ongoing initiatives. • Achieved 880% growth in Facebook reach and 1,400% growth in Instagram reach through targeted optimization.
Dance Yourself Fit (UK), full_time
Oct 2023 to Mar 2024
• Managed CRM updates, appointment scheduling, customer communications, and email outreach across HubSpot, Zendesk, Drip, and Bookeo. • Identified and qualified prospective venues through research and targeted outreach. • Automated portions of the lead generation workflow, leading to cross-department training and expanded responsibilities beyond the original role scope. • Handled customer service inquiries across social channels and email ticketing.
Assistify Business Solutions, Inc (Canada), full_time
Sep 2023 to Jan 2025
• Coordinated executive schedules, project timelines, and administrative priorities across multiple client accounts simultaneously. • Built structured content workflows and digital systems supporting consistent business operations. • Conducted research, prepared reports, and supported operational planning across two client brands. • Maintained organized documentation while collaborating with cross-functional teams on ongoing projects.
Pineapple | Virtual Assistant Agency (New York, USA), part_time
Jul 2022 to Present
• Support two CEOs directly through calendar management, inbox organization, meeting coordination, travel arrangements, and executive scheduling. • Serve as central triage point for investor and stakeholder information requests at a private investment firm — managing intake, logging, prioritization, owner assignment, and follow-through to completion. • Built and maintain a request tracking system in HubSpot using a custom pipeline with priority tiers, status stages, and internal ownership, giving leadership real-time visibility into all open items. • Coordinate approximately 10 executive meetings per week — scheduling, Google Meet coordination, AddEvent management, meeting preparation, and follow-up — with zero scheduling conflicts. • Maintain and organize customer records within HubSpot CRM, ensuring accurate data and supporting day-to-day CRM operations. • Execute executive email communications using HubSpot templates; support newsletter distribution and contact segmentation. • Prepare recurring business performance reports to support executive decision-making. • Standardize business documentation, organize digital records, and improve internal processes through structured documentation and workflow coordination. • Handle confidential investor, fund, and business information with discretion.
USH International Businessmen Services LLC (Dubai,UAE), full_time
Aug 2020 to Dec 2021
• Advised clients on UAE business licensing, company formation, and visa processing across Dubai, Sharjah, and Al Ain. • Proposed and launched a social media client acquisition initiative that generated new client leads for the team during the pandemic. • Maintained customer records, documentation, and operational reports. • Prepared daily, monthly, and quarterly reports supporting operational planning. • Coordinated client communications through phone, WhatsApp, and in-person consultations.
Dubai Airports, full_time
Sep 2019 to Mar 2020
Conduent, full_time
Aug 2017 to Sep 2019
iConnect Convergence Inc. , full_time
Aug 2014 to Dec 2015