SEO Specialist | Digital Marketing | GoHighLevel Specialist
Metro Manila, Quezon City, Philippines
SEO Specialist, Digital Marketing Professional, GoHighLevel Specialist, and Lead Generation Specialist with 4 years of experience optimizing websites, building funnels and automations, managing CRM workflows, supporting paid campaigns, and improving online visibility. Skilled in technical SEO, keyword research, social media marketing, UX-focused web updates, lead capture systems, and multichannel campaigns across search, email, SMS, and social media.
Trixicon Digital Marketing Agency, contract
Jun 2026 to Jul 2026
Website Setup & Management – Configure, update, and maintain responsive, user-friendly websites optimized for performance, usability, and search engines. SEO Audit & Optimization – Conduct SEO audits to identify technical, on-page, content, indexing, and performance issues and implement improvements to strengthen organic visibility. Keyword Research & SEO Strategy – Research keywords, competitors, search intent, and high-value opportunities to develop strategies aligned with business goals. On-Page SEO – Optimize titles, meta descriptions, headings, URLs, content, internal links, images, schema, keywords, and search intent to improve rankings and traffic. Off-Page SEO & Link Building – Build website authority through relevant backlinks, citations, outreach, brand mentions, and legitimate link-building strategies. Guest Posting & Outreach – Identify relevant websites, conduct outreach, coordinate content placements, and acquire quality contextual backlinks. AEO & GEO / AI Search Visibility – Optimize content for Google and AI-powered search through structured answers, FAQs, entity optimization, schema, topical authority, trust signals, and third-party mentions. GoHighLevel CRM & Automation – Manage GHL pipelines, contacts, workflows, calendars, lead nurturing, and automated email/SMS follow-ups. Reservation & AI Chat Integration – Implement online reservations and AI chatbots to answer inquiries, capture and qualify leads, and assist with bookings. Social Media Management – Manage social accounts, create and schedule content, improve engagement, and maintain consistent branding. Google Business Profile & Local SEO – Create, verify, and optimize GBP information, categories, services, photos, posts, and reviews to improve visibility in Google Search and Maps.
Go Hire Virtual, contract
Dec 2025 to Mar 2026
Built and optimized GoHighLevel funnels and landing pages to capture leads and support conversion-focused campaigns. Developed automation workflows for email, SMS, lead nurturing, and follow-up sequences to improve engagement and support the customer journey. Maintained CRM pipelines to ensure accurate lead tracking and smooth movement throughout the sales process. Set up appointment booking systems, calendars, confirmations, and reminder sequences to streamline scheduling and help reduce no-shows. Supported Google Ads and Meta Ads campaigns by aligning paid traffic with optimized funnels, forms, landing pages, and lead capture workflows. Conducted SEO audits and keyword research to identify technical issues, content opportunities, search intent, and relevant keywords for improving organic search visibility. Implemented on-page SEO optimization, including SEO titles, meta descriptions, headings, content, internal linking, image optimization, schema markup, and keyword placement. Performed off-page SEO and link-building activities, including backlink research, competitor analysis, business citations, outreach, and authority-building strategies. Conducted guest posting outreach by identifying relevant websites, researching link opportunities, coordinating content placements, and building contextual backlinks. Improved AI search visibility through AEO and GEO optimization by strengthening FAQs, direct-answer content, entity information, structured data, topical relevance, trust signals, and citation-ready content. Tracked SEO, lead generation, and campaign performance using Google Search Console, Google Analytics, GoHighLevel dashboards, and Google Sheets to monitor traffic, leads, conversions, rankings, and campaign activity.
A Better Florist Pte Ltd., freelance
Dec 2022 to Aug 2025
Managed and optimized SEO strategies to improve website visibility, keyword rankings, organic traffic, and overall search performance. Conducted comprehensive SEO audits to identify technical, on-page, content, indexing, and performance issues and implemented recommended improvements. Performed keyword research, search intent analysis, and competitor research to identify relevant opportunities and develop data-driven SEO strategies. Implemented on-page SEO optimization, including SEO titles, meta descriptions, headings, content optimization, internal linking, image SEO, schema markup, and keyword placement. Executed off-page SEO and link-building strategies, including backlink research, business citations, competitor backlink analysis, outreach, and authority-building activities. Conducted guest posting outreach by researching relevant websites, identifying quality opportunities, coordinating content placements, and acquiring contextual backlinks. Improved AI search visibility through AEO and GEO strategies, including FAQ optimization, direct-answer content, entity optimization, structured data, topical authority, trust signals, and citation-ready content. Planned and executed digital marketing campaigns across multiple platforms to support brand awareness, traffic, lead generation, and conversions. Created and managed social media content to increase engagement and maintain a consistent brand presence across digital channels. Built funnels, CRM pipelines, and marketing automation workflows using GoHighLevel to support lead capture, nurturing, follow-ups, and sales processes. Designed graphics and edited videos for social media, digital marketing, and promotional campaigns. Troubleshot website, SEO, CRM, and marketing automation issues and analyzed performance data to continuously improve campaign efficiency and results.
MC Home Depot- Ortigas, full_time
Jun 2022 to Feb 262025
• Supported technical, administrative, and system-related tasks for internal operations. • Assisted with troubleshooting, data handling, and day-to-day technology support.