Social Media & Influencer Marketing Manager | Creative Strategist
Philippines, Batangas, San Juan
I'm a creative marketing professional with 5+ years of experience in social media strategy, influencer marketing, content development, and brand growth across international markets, including the US, UK, Europe, and Australia. I specialize in building creative campaigns that connect brands with their audiences through strategic storytelling, creator partnerships, and engaging digital experiences. My experience includes managing social media platforms, developing content strategies and creative briefs, coordinating paid and barter influencer collaborations, sourcing and managing creators, developing advertising creatives, and supporting Meta Ads campaigns. I've also directed campaigns for new product launches and major industry events, including Cosmoprof, and built systems to streamline influencer outreach, content production, and campaign reporting. Beyond digital marketing, I work in experiential design and brand activations, developing concepts and experiences that bring brands to life through events, community engagement, and creative production. I'm organized, resourceful, and comfortable working independently with remote teams across different time zones. I bring a combination of creative thinking, strategic execution, and operational structure to every project. I'm open to opportunities in social media management, influencer marketing, creative strategy, content marketing, and brand experience development.
Primal Group, contract
Mar 2026 to Jul 2026
Coordinated raw UGC production from creators and translated campaign concepts into clear creative briefs, scripts, shot directions, and editing requirements for video production. Collaborated directly with an external advertising agency and internal creative team to ensure briefs were accurately executed and optimized for the intended campaign objectives. Coordinated with video editors to review raw footage, communicate creative feedback, and ensure final assets aligned with brand guidelines, messaging, and platform requirements. Organized high-volume creator assets, briefs, revisions, and deliverables across multiple concurrent campaigns using structured content workflows. Identified opportunities to repurpose creator footage into multiple creative variations for social and paid-media use. Managed UGC creator campaigns for US and Australian markets, sourcing and shortlisting 40–50 creators monthly and converting approximately 15 creators/month into active collaborations.
Baros Trading Solutions, full_time
Sep 2024 to Sep 2026
- Managed social media strategy, content calendars, and publishing across Instagram, TikTok, and YouTube Shorts for skincare and travel essentials brands. - Developed short-form video concepts, product demonstrations, educational content, UGC-style creatives, and lifestyle storytelling tailored to each brand's audience. - Directed creative development and execution for a new product launch and Cosmoprof campaign for Nourished Bodynskin. - Managed paid and barter influencer collaborations, including creator sourcing, outreach, negotiations, campaign-specific creative briefs, content coordination, and performance tracking. - Created advertising creatives and managed Meta Ads activities to support campaign objectives and product awareness. - Coordinated content production and editing workflows, including overseas content production in Ho Chi Minh City for Boacay. - Analyzed social media and campaign performance to identify opportunities to optimize content, improve engagement, and strengthen brand visibility.
The Fig Archives, freelance
Jul 2024 to Present
- Founded and led The Fig Archives, a creative community and experiential events brand focused on art, culture, self-expression, and community engagement. - Developed creative concepts, event themes, brand identities, and marketing strategies for pop-up markets, creative workshops, community gatherings, and themed events. - Directed end-to-end event production, including concept development, budgeting, venue coordination, supplier management, logistics, and on-site execution. - Led social media marketing and promotional campaigns across Instagram and TikTok, developing content strategies, event announcements, promotional Reels, and audience engagement initiatives. - Managed merchant, vendor, brand, and venue partnerships, including outreach, negotiations, partnership proposals, agreements, and sponsorship coordination. - Developed revenue models, ticketing strategies, booth packages, workshop offerings, and brand activation services to support business growth and event profitability. - Built and coordinated creative teams, interns, and collaborators while overseeing project timelines, deliverables, and the overall attendee and community experience.
Fuego Vintage, freelance
Dec 2023 to Mar 2025
- Founded and launched Fuego Vintage in January 2024, building a vintage and limited-edition designer resale brand from the ground up. - Developed the brand identity, visual direction, and content strategy to establish a distinctive positioning within the fashion resale market. - Independently planned and produced social media content, including filming strategies and creative concepts to showcase curated vintage and designer pieces. - Managed product sourcing and quality assurance to maintain product standards and deliver a curated shopping experience. - Developed brand storytelling and product-focused content to communicate the value, uniqueness, and appeal of vintage and limited-edition fashion. - Secured invitations to pop-up markets within three months of launch, expanding the brand's offline visibility and customer reach. - Identified opportunities in the local flea-market scene and explored in-person retail experiences to connect with customers and grow brand awareness.
Fitsville, freelance
Jul 2020 to Feb 2023
- Founded and led Fitsville, a fashion resale business, overseeing brand marketing, customer acquisition, and business growth. - Developed and executed social media marketing strategies to promote products, strengthen brand awareness, and drive online sales. - Managed influencer outreach and creator collaborations, overseeing partnerships from initial outreach through campaign execution. - Led paid advertising initiatives, optimizing creative assets and ad spend to maximize marketing efficiency and sales performance. - Analyzed campaign performance, audience insights, and conversion data to refine marketing strategies and improve customer acquisition. - Optimized content strategies and marketing workflows to support sustainable business growth with limited resources. - Generated over $19,000 in annual sales with just $61 in advertising spend, demonstrating strong organic marketing capabilities and cost-efficient customer acquisition.