Expert Data Analyst | Digital Marketing
Philippines
I am a seasoned data analytics professional with extensive expertise in data-driven decision-making. My passion lies in analyzing complex data sets to uncover crucial insights and opportunities, ensuring high-quality outcomes. Additionally, I excel in collaboration and possess strong communication skills, thriving in cross-functional team environments. Key Skills: • Expertise in data analytics tools: Power BI, Tableau, Excel, SQL, and Python • Comprehensive understanding of various digital marketing platforms • Strong analytical skills for interpreting complex data sets • Proficient in data visualization and reporting. • Effective project management with a focus on meeting tight deadlines
Fiera Cosmetics, full_time
Oct 2024 to Feb 2026
● Designed and maintained end-to-end analytics workflows using BigQuery and SQL to support marketing, e-commerce, and finance decision-making ● Built interactive Tableau dashboards to track KPIs, including revenue performance, cohort LTV, subscription metrics, and customer behavior ● Maintained a centralized data repository, ensuring data accuracy, consistency, and scalability across multiple business use cases ● Translated business questions into actionable insights by serving clean, reliable datasets for ad-hoc analysis, reporting, and experimentation
MRM, full_time
Aug 2024 to Oct 2024
● Developed and maintained SQL-based data pipelines in PostgreSQL to support application-level data requirements ● Collaborated with application engineers to design data structures and queries aligned with product and performance needs ● Optimized database queries and data flows to improve the reliability and efficiency of downstream application features
MRM, full_time
Jul 2023 to Jul 2024
● Developed and maintained dashboards using Power BI ● Generated comprehensive reports tailored to business needs ● Performed various ad hoc data analysis tasks
Rubix Agency, full_time
Dec 2019 to May 2023
● Utilized Tableau to analyze and visualize data, creating visually appealing and insightful dashboards and reports. ● Presented data-driven insights effectively through compelling visualizations.
CBRE Philippines, full_time
Mar 2018 to Dec 2019
● Provided analytical and data support to the technical team, including project and financial forecasting, project monitoring and evaluation, and data analysis. ● Prepared monthly and quarterly performance reports to summarize the portfolio's performance.
Reed Elsevier Philippines, full_time
Oct 2015 to Mar 2018
● Created client-specific reports using data collected from multiple sources. ● Monitored KPI metrics to improve business performance. ● Implemented process improvement projects for internal and external stakeholders.
Reed Elsevier Philippines, full_time
Nov 2013 to Oct 2015
● Oversaw content creation and maintenance of legal documents for web publishing. ● Coordinated with different departments to ensure the timely processing of raw data. ● Resolved errors and issues reported by clients.
US Auto Parts, full_time
Jan 2012 to Nov 2013
● Processed aftermarket automobile parts data gathered by a data mining vendor to match existing products with the company's web catalog. ● Ensured timely delivery of products for end-of-day upload to the company's website.
Pointwest, full_time
Aug 2009 to Jan 2012
● Oversaw daily collection and distribution of pharmaceutical data to a team handling client-specified requests. ● Generated daily reports on team output, issues, and risks.