Marketing Manager | Brand, PR, Digital B2B Sales | CMP
Misamis Occidental
I’m Kendall Roa, a Certified Marketing Professional (CMP – Asia Pacific) with 12 years of experience across marketing, communications, PR, and sales & business development. I’ve led marketing for Cebu Cordova Link Expressway Corporation, managed group-wide branding for a five-company holdings group (real estate, hotels, automotive, and construction), headed sales and marketing for a tertiary hospital, and ran regional trade marketing for ABS-CBN across Visayas and Mindanao. What I bring is strategy plus execution. I build the plan and then do the work: brand positioning, go-to-market, integrated campaigns, paid media (Google, Meta, LinkedIn, TikTok), SEO and AI search optimisation, email automation, CRM setup, website development, events, and partnerships. My portfolio includes websites for Gilton Valeo Lawyers and Sports Visa Lawyers, brand identity creation for BC.G Specialty Coffee, social content for Spectra360, Likebox, Only Vegan Cebu, and Celebrity Optical, plus motion graphics, 3D animation, and published features. Results I’m proud of: closing multi-million-peso partnership and advertising deals, building seven billboard sites at zero capital cost through joint ventures, selling out two residential towers during the pandemic, and winning Gold and Silver Anvil Awards from the Public Relations Society of the Philippines in 2023. I work as a marketing consultant, fractional marketing director, or ongoing marketing partner for startups, growing companies, and international businesses that need senior marketing expertise without hiring a full department. Tools: HubSpot, Salesforce, GA4, SEMrush, Ahrefs, WordPress, Shopify, Adobe Creative Suite, Canva, Figma, Google Workspace, Microsoft 365. Fluent in English, Filipino, and Mandarin.
Feather Marketing Agency, freelance
Oct 2022 to Oct 2026
Strategy, digital marketing, branding, and web projects for startups and international clients. Work includes websites for Gilton Valeo Lawyers and Sports Visa Lawyers (Australia), brand identity for BC.G Specialty Coffee, social media content for Spectra360, Likebox, Only Vegan Cebu, and Celebrity Optical, logo design, motion graphics, and 3D animation.
Cebu Cordova Link Expressway Corporation (CCLEX), full_time
Feb 2022 to Mar 2026
Led marketing, partnerships, and commercial sales for CCLEX’s roadside and advertising assets. Closed multi-million-peso leases and tie-ups with Petron, SM Seaside, Phar PH, Ironman PH, Cebu Marathon, and RunRio. Structured joint-venture deals that built seven billboard sites at zero capital cost to the company, delivering fixed lease income plus revenue share. Exceeded annual sales targets year-on-year. Contributed to the PRSP Gold and Silver Anvil-winning communication programs (2023).
Myvan Holdings Incorporated, full_time
Dec 2018 to Dec 2021
Ran group-wide marketing, branding, PR, and stakeholder relations for five brands: Myvan Properties, Cityscape Hotels, Sendai Motors, Ascentia Construction, and Ascentia Concrete Solutions. Sold out two residential towers during the pandemic through data-driven forecasting, lead automation, and broker partnerships. Implemented HubSpot CRM for Sendai Motors, supporting four new branch openings in two years. Supported a major infrastructure partnership with AWG Group and the launch of a new concrete solutions business unit.
St. Vincent General Hospital (AWG Group), full_time
Apr 2017 to Jun 2018
Promoted within six months after lifting hospital revenue within two months of joining. Oversaw Marketing, Sales, and HR. Led brand transformation, trade marketing to doctors, clinics, HMOs, and corporate accounts, and media and public relations. Spearheaded the launch of the Sports and Rehabilitation Center as a new revenue-generating service line.
ABS-CBN Convergence Inc. – Visayas & Mindanao, full_time
Feb 2014 to Mar 2017
Regional custodian of the ABS-CBN brand across Visayas and Mindanao. Adapted national campaigns to local markets, executed events, grassroots activations, and corporate tie-ups on limited budgets, and built trade and procurement relationships across the region. Ran point-of-sale and activation audits to improve campaign ROI.