Marketing Coordinator | Freelance Social Media Manager
Laguna
Results-oriented Marketing Specialist with extensive experience in digital strategy, event marketing, and multi-channel campaign execution. Proven ability to drive brand awareness, develop comprehensive content, and manage end-to-end marketing initiatives across various platforms, including email, social media, and web channels. Skilled in data-driven decision-making, marketing research, and fostering strong client relationships through strategic communication and creative digital solutions.
GLOBAL ROOTS WELLNESS AND COMPANY, freelance
May 2025 to Feb 2026
Spearhead the complete social media strategy and execution for the company's membership services, from pre-launch through post-launch phases. Establish and manage all social media accounts Develop a comprehensive brand guideline Create and manage engaging social media content, including the design of graphic artwork and video production. Track and analyze the performance of social media campaigns, providing insights and recommendations for improvement. Orchestrate influencer partnership outreach strategies Develop other marketing collaterals such as influencer brief and the free wellness guide Manage and execute email marketing campaigns for both B2C engagement and influencer outreach, overseeing the MailChimp database. Contribute to the setup and optimization of the company's landing page.
ADI MEDIA PTE LTD, freelance
Oct 2024 to Apr 2025
B2C Campaigns: Develop engaging and creative email campaigns aimed at attracting more subscribers, promoting our upcoming events, and generating excitement. Highlight our exhibitors and showcase their products and services. B2B Campaigns: Create professional business emails for exhibitors, sharing valuable insights on how to leverage our events to promote their products and services. Provide tips and strategies to help them succeed in the event space. Write weekly emails to both our subscribers and exhibitors. Work closely with the directors to brainstorm, strategize, and develop a comprehensive email marketing calendar.
ON CUE HIRE, freelance
Sep 2024 to Dec 2024
Create a Content Calendar spanning over 3 months Content Creation: Use Canva and stock images to design visually appealing, branded content for LinkedIn, Instagram, and Facebook. Content Strategy: Develop and implement a social media content calendar that aligns with business objectives and industry trends. Scheduling & Management: Schedule and manage posts across LinkedIn, Instagram, and Facebook, ensuring consistency and optimal posting times. Research: Stay up-to-date with industry trends, competitor activities, and platform updates to inform content strategy. Copywriting: Craft clear, persuasive, and engaging copy tailored to each platform, emphasizing On Cue Hire’s value proposition and industry expertise. Analytics & Reporting: Track and analyze the performance of social media campaigns, providing insights and recommendations for improvement. Collaboration: Work hand-in-hand with the company owner to brainstorm fresh content ideas, align on messaging, and drive brand growth.
DIGITAL FALAFEL, freelance
Feb 2024 to Feb 2024
Planning and executing strategic collaborations and campaigns Handling client social media accounts Ensuring timely postings, maintaining brand voice, etc. Liaising with the client at all stages of a campaign Communicating client requirements in a comprehensive and detailed manner within the agency Keeping yourself updated with the client’s industry, business activities and the latest trends to be able to offer personalised solutions Collaborating with colleagues to design creative campaigns or other projects according to the standards discussed with clients Creating content calendars, content strategies, basic video editing, etc. Checking and reporting on a campaign’s progress and maintaining client records Business development You will be required to network, identify potential clients, craft strategies, present and make ‘pitches’ to win new businesses Meeting all set deliverables for every project
Hubexo, full_time
Feb 2024 to Present
Planning and execution of all digital marketing with a focus on Hubexo’s multiple event offerings, inclusive of Build Better (formerly BCI Equinox), Hubexo Asia Awards (formerly BCI Asia Awards), Archify Live, and Archify Connect including: - Email (EDM) - Website management - Event registration platform management - Gallery platform management - Search Engine Marketing (SEM) - Social media, including paid social campaigns - Retargeting - Text messaging / WhatsApp - Content creation - Pre- and Post-Event Report development Maintain a cross-channel marketing calendar for all APAC events Monitor and support event registration and attendance strategies Measure and report the performance of all digital marketing campaigns, and assess against goals Identify trends and insights, and optimize spend and performance based on the insights Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information Work closely with the events and marketing teams for campaign and promotional items Create supporting graphic assets as required Ad-hoc tasks as assigned from time to time
IVF ASIA GROUP, full_time
Apr 2023 to Feb 2024
Provide support to the marketing department. Execute marketing strategy. Work with the marketing team to manage marketing initiatives. Develop and execute marketing campaigns. Perform market and client research. Create reports on marketing performance. Assist with social media and website content. Organize and manage marketing collateral. Gathering data on campaign success, often through collecting audience feedback Assisting with the setup, facilitation and completion of marketing events Overseeing the design and graphics of marketing materials Conducting market research to better understand the marketing needs of the organization and its target audience
Barbizon Everyday Group of Companies, full_time
Nov 2022 to Mar 2023
Preparation of POP requisition Packing and checking of items for product seeding Creation of DR and other documents Creation of content and copies for IG posts and stories Posting of IG stories Plotting of e-com feed posting (Shopee and Lazada) Chat support for E-com Department Updating sales monitoring sheet Support the entire marketing team in all deliverables or campaigns
MEDEV Medical Devices Corporation, internship
Aug 2022 to Oct 2022
Tradeshow participation Product Promotions Planning of sales strategies Establishment of strong customer relations
Valens Research Asia, Inc., internship
Apr 2022 to Jul 2022
Digital Marketing capabilities and 360-degree marketing communications Online event/seminar planning for financial literacy and communication topics Client/Customer Service Content and Copywriting