Cris Ragudo — Real Estate Specialist | Marketing Operations Exec
Cavite
I’m Cris Ragudo, a purpose-driven real estate professional and branding architect with nearly two decades of experience empowering Overseas Filipino Workers (OFWs), local buyers, and investors to make confident property decisions in Cavite and beyond. As Founder of OFW Property Connect and Brandpak360 Marketing Solutions, I design plug-and-play branding systems that help agents communicate trust, professionalism, and emotional resonance — turning every campaign into a story of homecoming and opportunity. My journey began as an OFW in the Middle East, where I learned the value of hard work, family, and financial freedom. Today, I channel that experience into creating modular, visually engaging, and faith-driven marketing frameworks that resonate deeply with Filipino families and global investors. I specialize in market segmentation, visual identity design, and conversion-focused messaging — blending architectural precision with heartfelt storytelling. What sets me apart is my ability to bridge strategy and emotion. I don’t just sell properties — I build systems that empower agents and inspire buyers. From Canva templates and caption packs to scalable branding kits, I help teams achieve consistency, clarity, and confidence in every touchpoint. My approach is collaborative, professional, and purpose-aligned — grounded in integrity and a genuine desire to uplift others. If you’re looking for a real estate specialist who understands both the market and the mission behind every Filipino dream home, I’m ready to bring that vision to life—with excellence, empathy, and enduring impact.
Al Hasa Automatic Bakeries, full_time
Sep 2005 to Aug 2025
Directed end-t o-end brand management, product packaging, and new product launches within strict budgetary constraints, achieving consistent brand growth. • Spearheaded the 2019 FUCHSIA rebranding initiative, driving an 11% increase in sales across bread, pastry, and dough product lines. • Orchestrated 7+ international exhibitions including Gulfood and Sweets & Snacks at Dubai World Trade Center (2012–2025) and multiple HORECA/Saudi Food Expos. • Designed and executed multi-channel promotional campaigns incorporating bundling, price-offs, volume discounts, and crosspromotions for modern trade and traditional markets. • Built and managed social media marketing function from the ground up, expanding online brand presence regionally and internationally. • Led market research and competitive analysis to develop data-driven strategies that strengthened market positioning. • Collaborated cross-functionally with production teams to develop innovative products and go-to-market strategies. • Monitored modern trade and traditional channel performance, implementing initiatives that boosted team morale and productivity. • Developed quarterly refresher training programs for sales and merchandising teams, improving field execution consistency. • Forecasted annual sales targets and projected sales volume for existing and new product launches.