Cyrene A.

Digital Marketing Specialist

Laguna, Santa Rosa, Philippines

Overview

I help businesses turn their marketing into structured, revenue-generating systems. I wrote high-performing ad and email campaigns for an 8-figure e-commerce brand in the knife industry, where one of my ads generated $460,000 in revenue in a single week and became the control. And recently, I revived a 30,000+ inactive email list and restored deliverability within 30 days, increasing open rates from 6% to 36% through segmentation cleanup and sending optimization. In the real estate space, I’ve built email campaigns, webinar funnels, and investor marketing systems that helped: - Grow a brand’s audience from 25K to 50K followers - Attract 200+ webinar registrants - Support lead generation for investment opportunities As a Certified Public Accountant turned Full Funnel Marketer, I approach marketing with analytical discipline and operational clarity. My focus is simple: Build clean marketing systems. Write copy that converts. Drive measurable results. NEXT STEP Message me to schedule a Discovery Call Tell me about your current performance, funnel structure, and growth goals. We'll outline clear next steps to improve engagement and conversion flow.

Skills and Tools

• Copywriting
• Email Copywriting
• Email Marketing
• Marketing Automation
• Facebook Ads
• Content Marketing
• Digital Marketing Strategy
• Administrative Assistant
• Virtual Assistant
• Email Management
• Process Optimization
• Campaign Management
• Lead Conversion
• Lead Generation
• Lead Qualification
• CRM
• CRM Management
• CRM Workflows
• Interview Scheduling
• Scheduling

Work History

• Marketing Operations Coordinator

  Lineage, full_time

  Nov 2025 to Feb 2026

  Responsible for: - Email Strategy & Lifecycle Marketing - CRM & Marketing Automation (HubSpot) - Deliverability & List Optimization

• Direct Response Copywriter

  Emater, freelance

  Oct 2023 to Jan 2026

  Responsible for: - Emails and Ads Campaign - Landing pages (Sales page and product page) - Video Sales Letter and Text Sales Letter

• Digital Marketing Manager / Copywriter

  Lineage, freelance

  Oct 2023 to Feb 2026

  Responsible for: - Lead Generation Marketing Strategy - Content and Growth Strategy - Emails and social media content

• Lead Copywriter

  MOCS Media, freelance

  Jun 2022 to Jun 2023

• Brand Copywriter

  Cascade Communications, freelance

  Apr 2022 to Jun 2022

  Social Captions and Creation Email Campaign Content Writing - Podcast Show notes, Webinar Flows, and Blogpost

• Lead Copywriter

  HiAgency, freelance

  Jan 2022 to Jun 2023

  Script Writing and Social Captions Content and Growth Strategy

• Marketing Consultant

  Franchesca Jinel Mentorship, freelance

  Jan 2020 to Dec 2024

  Content and Copy Consultation Content Planning/Strategy for FB, Intagram and Tiktok Sales Campaigns Copy Consulting