Content Marketing Specialist | Copywriter | Social Media Manager
Leyte
I write the content that makes B2B companies easy to buy from. For the past year I was the content function for an Australian B2B SaaS company. Blog articles and customer case studies for enterprise clients, the monthly social calendar across LinkedIn, Facebook, Instagram and YouTube, email sequences in HubSpot, landing page and comparison page copy, plus the brand and style guide the whole company now works from. Before content, I spent two years in outbound sales. 150 to 200 cold calls a day for a Sydney fintech, generating 10 to 30 qualified leads a day. Top performer in my first two weeks at a US insurance lead agency. That is the part most writers do not have. I have heard the objections live, so I write for how buyers actually respond instead of how briefs are written. What I can take off your plate: Blog articles, case studies, landing pages and website copy Social media management and content calendars across LinkedIn, Facebook, Instagram, TikTok and YouTube Email sequences and newsletters in HubSpot or your platform Ad copy plus static and video creative in Canva and CapCut Brand and style guides, brochures, pricing guides and pitch decks Cold outreach copy, appointment setting and CRM cleanup I have a Master's in Development Communication and taught university communication and journalism for seven years, so the writing is built on strategy rather than decoration. I work Australian and US hours, manage my own deadlines, and you will not have to chase me for updates. Tell me what you are trying to move and I will tell you straight whether I am the right person for it.
Qlub, part_time
Sep 2026 to Jan 2027
Cold called restaurant owners and decision makers across Australian and US territories at 150 to 200 dials a day, generating 10 to 30 qualified leads daily. Qualified prospects on POS systems and payment stacks before handoff. Cleaned HubSpot lists before each session and updated every record afterward. Logged calls through Aircall and reported daily volume and outcomes via Slack.
MYBOS Pty Ltd, contract
Jan 2026 to Aug 2026
Content lead for a B2B SaaS platform in building management. Wrote 8+ long-form blog articles and customer case studies including enterprise clients Minor Hotels ANZ and MICM. Ran the monthly social calendar across LinkedIn, Facebook, Instagram and YouTube. Built EDM sequences and newsletters in HubSpot for multiple buyer personas. Wrote landing page and competitor comparison copy for the AU and NZ markets. Produced static and video ad creative for Meta, Google PMAX and LinkedIn. Created the company brand and style guide, brochures, pricing guides and sales pitch decks.
Straight Consulting, freelance
Sep 2025 to Nov 2025
Ran digital marketing campaigns across five channels for multiple clients. Created visual content and reels in Canva, CapCut, Loom and Vimeo, and built pitch decks and business documents. Managed email campaigns and client workflows in Zapier, Tabular, PandaDoc, Sevenfigure, GoGuru and Monday.com.
Pontotoc Insurance Agency, part_time
Jan 2025 to Nov 20252
Managed social media across Facebook, LinkedIn, Instagram, YouTube and X. Ran targeted Facebook advertising for audience engagement. Built and deployed email campaigns through Sevenfigure and GoGuru CRM. Created graphics and video content to attract qualified leads.
Terry Taylor Insurance, part_time
Dec 2024 to Jan 2025
Called Medicare webinar registrants and prospect lists on a two-path script for attendees and no-shows. Booked rate review consultations for the principal agent, owning the cycle from first contact to confirmed appointment. Qualified interest and handled objections live before scheduling. Maintained lead records and dispositions in GoGuru CRM.
Lead Heroes, full_time
Jul 2024 to Sep 2025
Cold called prospects to identify needs and secure qualified appointments for a team of Medicare specialists. Ran high volume outreach on the Five9 dialer across 8+ hours of daily call time, consistently exceeding quota. Recognised as a top performer within the first two weeks as a new hire.
Palompon Institute of Technology, full_time
Mar 2017 to May 2024
Managed social media for the VOICES student organisation, owning the content calendar, writing posts, designing graphics and handling community engagement. Planned and promoted events end to end across campaign marketing, branding and stakeholder coordination. Taught Communication Media, Journalism, Digital Publishing, TV and Film Production, and Social Media Campaigns. Designed infographics and visual aids and proofread theses, reports and news articles for Bachelor of Arts in Communications Program.