SEO Specialist | Website Audit and Organic Growth Strategist
Metro Manila
I’m an SEO Specialist with 10+ years of experience in website audit, keyword research, content optimization, and strategic roadmapping. I focus on driving measurable outcomes, aiming to improve traffic, efficiency, and scalability across the entire organic growth system. I use tools like SEMrush, Google Analytics, and Search Console to identify crawlability, indexing, and performance issues—and turn those into actionable improvements. I also bring strong experience in content systems and operations. I build structured workflows for content production, use AI tools like ChatGPT to improve scalability, and align content with search intent and performance data. What sets me apart is how I approach SEO: • I think in systems, not just tasks • I focus on execution that drives real outcomes • I continuously adapt to AI-driven search and evolving user behavior Core strengths: • Search Engine Optimization • Keyword research and content planning • AI-assisted workflows and prompt engineering • Performance tracking and data-driven decision making I’m currently open to opportunities where I can contribute to high-growth teams and continue building toward a leadership role in SEO and growth.
Turnitin, full_time
May 2024 to Mar 2026
- Led execution of SEO initiatives across 23 multilingual websites, improving site structure, internal linking, and on-page optimization - Conducted full-scale technical and content audits to identify growth opportunities in crawlability, indexation, and performance - Translated audit findings into actionable SEO strategies aligned with business and marketing goals - Monitored performance metrics (traffic, rankings, engagement) and delivered data-driven insights through Looker Studio reporting - Collaborated cross-functionally with web developers, lead generation and conversion specialists, corporate communication team, email marketing specialists, and events management teams to implement scalable SEO improvements
InterCorp Media, full_time
Jan 2023 to Jun 2024
- Owned end-to-end content production workflow, from keyword research and outlining to editing and final optimization - Applied AI tools (ChatGPT) to build structured content and improve research and production efficiency - Developed SEO-driven content aligned with search intent, improving content performance and discoverability - Optimized content for natural language queries, supporting visibility in evolving search environments - Collaborated with design teams to enhance engagement and overall content performance
Partipost Singapore, contract
Apr 2022 to Dec 2022
- Identified growth opportunities through keyword research for B2B campaigns - Executed 10 campaigns that resulted in an increase in generated leads - Developed structured workflows to support scalable content and campaign execution - Monitored performance metrics and optimized strategies based on data insights
GOBIGGR Digital Marketing, full_time
Apr 2019 to Feb 2022
- Led content marketing efforts while supporting off-page SEO initiatives, including link building, outreach, and backlink strategy execution - Aligned content production with SEO goals and search intent - Maintained performance tracking systems for link acquisition campaign monitoring - Contributed to SEO strategy execution through process documentation and workflow optimization
Easycash PH, full_time
Nov 2017 to Apr 2019
- Drove 100% increase in organic traffic within 12 months through on-page and local SEO initiatives - Identified and executed SEO growth opportunities based on keyword research and performance data - Monitored website performance and continuously optimized strategies for improved results
Centaur Productions Inc., full_time
Nov 2016 to Nov 2017
- Executed off-page SEO and link-building campaigns to improve domain authority and rankings - Supported SEO growth initiatives through content-driven backlink acquisition strategies
Search Engine Journal, full_time
Jul 2012 to Sep 2016
- Optimized and edited high-volume content to align with SEO best practices and improve search visibility - Collaborated with contributors and internal teams to enhance content performance and quality