General Virtual Assistant/Revenue Tracking Specialist
Iloilo, Pavia, Philippines
I am a detail-oriented Financial and E-commerce Performance Analyst with strong experience in daily revenue monitoring, financial data tracking, and advertising performance analysis. I consistently update financial sheets, track key metrics, and prepare clear daily reports that summarize revenue, ad spend, ROAS, conversions, profit, and overall sales performance. My goal is to ensure accurate, reliable data that supports confident and informed business decisions. I actively monitor advertising performance across Meta Ads, Google Ads, and Pinterest, aligning marketing spend with revenue results to evaluate profitability and campaign efficiency. In addition, I track cashflow movements, maintain organized financial records, and monitor liquidity status to ensure financial stability. When discrepancies or unusual trends appear, I investigate promptly and flag issues to prevent larger operational or reporting problems. With advanced proficiency in Microsoft Excel and Google Sheets, I create structured tracking systems, automated formulas, and clear reporting dashboards that improve efficiency and reduce errors. I continuously seek ways to enhance reporting formats and optimize processes, combining analytical thinking, precision, and a proactive mindset to help businesses maintain financial clarity and achieve sustainable growth.
Loom, part_time
Feb 2025 to Present
Daily revenue monitoring, financial data tracking, and advertising performance analysis. I consistently update financial sheets, track key metrics, and prepare clear daily reports that summarize revenue, ad spend, ROAS, conversions, profit, and overall sales performance. My goal is to ensure accurate, reliable data that supports confident and informed business decisions. I actively monitor advertising performance across Meta Ads, Google Ads, and Pinterest, aligning marketing spend with revenue results to evaluate profitability and campaign efficiency. In addition, I track cashflow movements, maintain organized financial records, and monitor liquidity status to ensure financial stability. When discrepancies or unusual trends appear, I investigate promptly and flag issues to prevent larger operational or reporting problems.