Editorial Digital Marketing Leader | Copywriter
Metro Manila
Editor-in-Chief turned digital marketing specialist with 15+ years of experience across print, digital, and corporate communications. Built and led editorial teams, developed SEO content for 50+ North American SMBs, and directed brand communications for a premium U.S. keyboard manufacturer.
ItsWorthMore, contract
Aug 2023 to Feb 2026
• Optimized product purchase pricing to maintain competitive margins • Monitored market trends and new product releases to anticipate pricing shifts • Collaborated cross-functionally with operations and sales teams to align pricing strategy with revenue goals, contributing to margin improvements of approximately 10–15%
Norbauer & Co., contract
Oct 2021 to Jun 2023
• Owned end-to-end brand communications across website, email, and social media • Managed website content development to maintain premium brand positioning • Led social media planning and community engagement initiatives • Handled client communications for high-value customers in North America
Virtual Wonders, full_time
May 2018 to Sep 2021
• Wrote and edited science-based articles, blog posts, and marketing materials for Shaklee product distributors, collaborating with medical professionals to ensure accuracy and regulatory compliance • Developed end-to-end marketing funnels that educated prospects and drove measurable conversions across a distributed network of distributors
Vivial, contract
Sep 2016 to May 2018
• Edited SEO-focused blog posts for SMBs across multiple industries in North America, contributing to measurable gains in organic traffic for key accounts • Managed writers in upholding quality standards and consistently meeting tight publication deadlines at scale
AffinityX, full_time
Jun 2014 to Aug 2016
• Edited SEO website content for a portfolio of U.S.-based clients, ensuring compliance with client tone, brand guidelines, and search optimization requirements • Trained junior writers and developed branding standards that helped reduce revision cycles and improve output consistency
DITL Enterprise, full_time
Jun 2009 to Jun 2014
• Founded and operated a technology retail and services business in Greenhills that offered laptop parts, repairs, CCTV systems, and industrial equipment
AffinityX, full_time
May 2008 to Jun 2009
• Managed cross-functional creative projects involving writers, designers, and production staff, and conducted final quality checks before delivery • Coordinated with onshore and offshore teams to streamline workflows
Global Sources, full_time
Mar 2007 to Apr 2008
• Edited business and manufacturing-focused articles submitted by international correspondents across the Asia-Pacific region • Ensured clarity, consistency, and publication-ready standards on tight press schedules
Gadgets Magazine, full_time
Jun 2004 to Feb 2007
• Rose from Associate Editor to Editor-in-Chief of a national consumer technology print magazine, overseeing all editorial content, including reviews, news, features, and advertorials • Trained and managed a team of in-house writers, coordinated with external contributors, and directed editorial planning and print pagination across monthly issues • Defined the publication's editorial voice and content standards, shaping the brand identity that anchored its position in the Philippine consumer tech market.