Direct Response Copywriter | Creative Strategist
Albay
I'm Nicole, a Senior Funnel Copywriter with 7+ years turning research into pages that sell: landing pages, advertorials, and PDPs for health, wellness, and beauty brands. What that's actually produced: 21.96% conversion rate and 3.33 ROAS on a BFCM campaign 4.23 ROAS on a PDP rewrite, with CPA cut significantly $1.117M in tracked purchase value across a brand portfolio I structure every page's conversion logic using PMSM (Problem, Problem Mechanism, Solution Mechanism, Solution), a framework I was trained in and apply at a senior level, backed by RMBC-style customer research before a single word gets drafted. The other half of what I do: I direct AI as a working tool inside the writing process, not as a replacement for strategy. I use it to move faster through research and iteration while the actual positioning, hooks, and conversion logic stay human-led. Currently expanding into creative strategy, directing campaign concepts alongside conversion copy. I've led copywriting teams, briefed designers and developers, and run copy QA before launch across a full brand roster. If you need someone who can write the page and think about why it converts, let's talk.