SEO Content Writer | SEO Specialist
Rizal
I'm an experienced content writer and editor with 10+ years of experience creating and editing content for B2B SaaS brands. I help tech brands turn their expertise into engaging, SEO-optimized content that gets discovered by the right audiences in both traditional search and AI-powered answers. I've worked with brands like NapoleonCat, Bluehost, HubSpot, Goodcover, GrowSurf, and k-ecommerce , writing and editing content that integrates content strategy, brand storytelling, and SEO. My focus is on helping brands strengthen their digital presence through content that informs, builds trust, and drives pipeline.
2X, full_time
Mar 2025 to Sep 2025
- Created blog posts, landing pages, and social media copy as part of 2X’s marketing initiatives for B2B clients. - Partnered with internal marketing and SEO teams to craft targeted, conversion-driven content. - Ensured consistent tone and messaging aligned with each client’s positioning and goals. - Contributed to strategy discussions around content optimization and campaign performance.
The Blogsmith, freelance
Jul 2022 to Feb 2025
- Contributed to a holistic B2B content agency serving tech and SaaS clients like HubSpot, Liquid Web, Nexcess, Goodcover, and Bluehost. - Produced SEO-optimized long-form articles, blog posts, and thought leadership content aligned with broader content strategies. - Executed on-page SEO best practices (meta tags, internal linking, headings, schema) to boost organic visibility and rankings. - Participated in content audits and refresh efforts to revive underperforming posts and improve search performance. - Aligned content with The Blogsmith’s “content-for-purpose” philosophy with each piece aimed to support client goals like lead generation, brand awareness, or conversion. - Maintained consistency in tone, voice, and brand guidelines across all content pieces, supporting client identity and messaging. - Supported scaling efforts by handling multiple client projects, adapting content to different industries and buyer personas.
NapoleonCat, freelance
Sep 2020 to Mar 2026
- Worked closely with the Marketing Executive and SEO Manager to align content with search intent and business objectives. - Wrote and edited blog posts for NapoleonCat’s ongoing content and SEO campaigns. - Achieved 30+ page-one keyword rankings across 100+ SEO articles, including 8 top 3 positions against higher-DA competitors in competitive SERPs. - Helped boost organic traffic and reinforce NapoleonCat’s authority in social media management tools. - Increased lead generation by producing 100+ long-form blog posts for the brand, resulting in thousands of leads.
VIXY, freelance
Oct 2018 to Mar 2025
- Partnered directly with VIXY’s founder to shape the brand’s SEO and content strategy. - Wrote and edited SEO-optimized blog posts and web copy that highlighted VIXY’s value as a secure and user-friendly video platform. - Helped align content topics with business goals and audience insights to strengthen organic visibility. - Supported initiatives to position VIXY as a trusted solution for hosting, managing, and streaming live and on-demand video. - Delivered 30 SEO blog posts, with ~25–35% achieving page-one Google rankings for target keywords.