Microsoft Ads Specialist | Google Ads Specialist
Quezon, Atimonan, Philippines
I started my PPC career as a customer support specialist for small business advertisers in 2017, where I assisted with campaign setup, performance analysis, and optimizations to help improve their business goals. Since then, I’ve gained hands-on experience managing and optimizing Google Ads and Microsoft (Bing) Ads accounts, with a strong focus on accurate setup, clean tracking, ad relevance, consistent optimization, and data analysis. I’m also familiar with tools such as Google Analytics (GA4), Google Tag Manager, Looker Studio, and keyword research tools for tracking campaign performance. I also look beyond the numbers, respect client budgets, communicate clearly with the team, and take full responsibility for the results of the accounts I manage.
Xoriant Solutions, part_time
Mar 2025 to Aug 2025
Ceate, launch, and manage PPC campaigns (search, display, remarketing, shopping, and video). Monitor campaign performance daily, weekly, and monthly. Track conversions, CTR, CPA, ROAS, and other key metrics. Provide actionable insights and recommendations based on data analysis. Provide input on landing page design and user experience improvements. Communicate campaign performance and strategy updates to stakeholders.
Meija, contract
Nov 2024 to Feb 2025
Identifying and filtering high-quality prospects based on ideal customer criteria. Reaching out to potential clients via phone, email, or social media. Following a structured script while personalizing conversations for better engagement. Maintaining accurate records of leads, call notes, and follow ups in CRM software (Apollo.io)
Boost Media Group, part_time
Apr 2024 to Oct 2024
Crafting compelling cold email templates for initial outreach to potential leads. Analyzing response rates and refining outreach strategies to improve effectiveness. Developing a follow-up sequence for non-responsive prospects to maximize engagement. Enhancing lead profiles with relevant information such as company size, industry, and decision-maker details.
Majorel Philippines, full_time
Oct 2017 to May 2023
Doing outbound/inbound calls and email to reach out to clients for PPC optimization consultation. Doing a 3-month monitoring of Microsoft Advertising accounts to assure better performance and meet client’s business goals. Managing and creating campaigns, ad copies, and uploading pictures of retail products that can entice searchers to visit the client’s website. Setting up conversion goals to track activities made within the website. Analyzing performance data to identify trends and insights. Doing campaign imports from Google Ads to Microsoft Advertising using the Editor Tool.