Data Analyst
Sorsogon, Gubat, Philippines
With six years of experience as a data analyst, I have developed a strong proficiency in managing and analyzing large datasets. I am proficient in using Excel, along with various statistical tools such as SAS, SQL, R, Python, AWS Athena, Tableau, and Power BI, which I leverage to extract valuable insights from complex data. My expertise extends across the full data lifecycle, from data cleaning and accuracy verification to report generation and visualization.
Self-Employed, freelance
May 2024 to Present
• Developed Power BI sales dashboard to track revenue trends, top-performing products, and regional performance • Built a customer churn analysis dashboard for a subscription-based business, identifying retention patterns and key drop-off points • Audited and optimized Excel dashboards, improving formula accuracy, data consistency, and reporting reliability
Security Bank Corporation , contract
Oct 2023 to Apr 2024
• Delivered analytical support across acquisition and portfolio campaigns, from lead targeting to post-campaign evaluation • Built and maintained spreadsheet-based monitoring dashboards to visualize campaign KPIs and performance in real time • Cleaned, validated, and standardized campaign data from multiple sources for consistent reporting and analysis • Conducted campaign effectiveness analyses to identify optimization opportunities and refine targeting strategy • Migrated legacy SAS-based reports to CDP and restructured underlying data logic to improve scalability and accessibility
EastWest Bank , full_time
Apr 2022 to Jun 2023
• Generated regular BAU and ad hoc reports on collections performance, agent productivity, and aging of accounts for the CCPL team • Optimized legacy SAS programs and supporting spreadsheets to streamline report generation and reduce manual effort • Developed dashboards for the collections team, enabling better tracking of performance metrics and operational efficiency • Oversaw the preparation and submission of BSP-mandated reports, ensuring accuracy and compliance
Viu Philippines , full_time
Mar 2020 to Nov 2021
• Provided analytics support across Subscription, Content, Marketing, and Advertising teams • Generated retention forecasts and behavioral analyses that guided lifecycle strategies such as churn prevention, reactivation campaigns, and targeted promotions • Conducted pre- and post-campaign performance analyses to assess effectiveness • Built and maintained KPI dashboards to visualize user engagement and content performance • Analyzed user activity and demographics for profiling and audience segmentation
LBC Express Inc, full_time
Jul 2019 to Jan 2020
• Produced both regular and ad hoc reports to analyze customer transaction behavior and demographic trends • Conducted branch profitability modeling and location analysis by evaluating projected demand, operational costs, and market saturation • Performed price sensitivity and service coverage analyses to assess market competitiveness and guide pricing strategy
ABS-CBN Corporation, full_time
Sep 2018 to Apr 2019
• Transitioned into an analytics role supporting CRM and marketing teams • Analyzed customer behavior and journey data to support acquisition and re-engagement initiatives • Produced regular insight reports to guide campaign strategy and audience targeting
ABS-CBN Corporation, full_time
Sep 2017 to Sep 2018
• Supported the analytics team by generating daily, weekly, and monthly reports across business units • Maintained SKY customer datasets and ensured report accuracy for use in downstream analysis • Provided data preparation and delivery services to enable profiling and performance monitoring