Carlos J.

Employer Brand Specialist

Metro Manila

Overview

I am an Employer Brand Expert who delivers clear messages and helps companies build strong, engaging workplace cultures. I turn complex business goals into simple, engaging stories that connect with people. I have led nationwide communication and engagement campaigns for top brands, keeping employee engagement consistently high (85% and above), and transforming low-morale teams into motivated communities.

Skills and Tools

• Copywriting
• Content Creation
• Content Writing
• Canva
• Content Strategy
• Content Calendar
• LinkedIn Marketing
• Facebook Marketing
• Community Management
• Twitter/X Marketing
• Social Media Strategy
• Social Media Management

Work History

• Employer Branding Coach & Communications Consultant

  Consultant / self-employe, freelance

  Oct 2024 to Present

  Achieved 100% of strategic objectives by advising executive leaders on communication and employer branding initiatives that measurably improved organizational alignment and stakeholder engagement Translated complex corporate goals into high-performing content frameworks and relatable storytelling that drove employee connection

• Employer Branding Manager

  SKY Cable Corporation, full_time

  Jan 2014 to Sep 2024

  Led nationwide internal communications and employer branding strategies, maintaining consistently high engagement scores of 85% and above Established a consistent brand voice across all platforms, directly improving message retention and leadership visibility Partnered with HR and business units to ensure company values were integrated into the daily employee experience

• Employer Branding Consultant

  SKY Cable Corporation / Bayan Telecommunications, full_time

  Jun 2007 to Dec 2013

  Revitalized a low-morale culture into a high-engagement environment by designing communication strategies that strengthened corporate image and stakeholder trust Established foundational infrastructure resulting in a high of 100% engagement ratings for key cultural programs, contributing to very low employee attrition Supported leadership in shaping narratives aligned with business direction during critical organizational shifts

• Internal Communications Officer

  Bayan Telecommunications, full_time

  Feb 2004 to Jun 2007

  Managed strategic communication programs for a nationwide workforce, replacing fragmented messaging with cohesive executive narratives

• Senior Public Relations Specialist

  Globe Telecom, full_time

  Jun 1996 to Jan 2004

  Managed media and stakeholder relations and produced award-winning corporate messaging to support brand positioning