Digital Marketing Strategist | SEO, AI & Growth Systems
Benguet
Digital Marketing & Growth Strategist specializing in SEO, AI search optimization (AEO/GEO), and marketing automation. Builds connected marketing systems that turn search visibility and content into qualified leads, stronger customer relationships, and measurable business growth. Takes an integrated approach across the customer journey, from discovery and engagement to lead capture, conversion, and nurture. Has supported SaaS, AI, Web3, e-commerce, and professional services businesses with organic growth, high-intent content, lifecycle marketing, lead generation, landing page optimization, and automated customer journeys. Grew a client's website traffic 300% in six months, wrote pages that drew 10,000+ monthly visits, and helped 80% of optimized pages reach top rankings. Has served asHead of Marketing and Head of Content.
Live Your Message, part_time
Jan 2026 to Sep 2026
➡️ Supported lifecycle marketing and marketing operations in Keap, streamlining workflows, supporting campaign execution, and improving marketing efficiency. ➡️ Build and refine automation workflows in Keap, HubSpot, and GoHighLevel to support campaign execution, lead nurturing, and customer relationship management. ➡️ Optimize content for both traditional search engines and AI-powered search experiences, using AI tools and automation platforms to scale execution.
Nextiva, freelance
May 2025 to Oct 2026
Contributed to SEO and AI search optimization initiatives, focusing on Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and content strategies that improve organic visibility and help audiences find relevant solutions.
InvestMigrate, freelance
Jun 2024 to Mar 2026
Investment-migration company serving international audiences who face complex financial and relocation decisions. ➡️ Strategy: Led marketing strategy and execution across SEO, content, brand positioning, and digital growth, coordinating channels around business objectives. ➡️ SEO & content: Developed SEO and content strategies that improved organic visibility, attracted relevant audiences, and explained complex services through clear, targeted messaging. ➡️ Brand: Refined brand messaging to clarify the value proposition and build trust with prospective clients. Research: Analyzed audience needs, competitor positioning, and digital opportunities to set strategic priorities. ➡️ Lifecycle: Supported lifecycle marketing to nurture prospects along the customer journey. ➡️ Lead generation: Improved website content and the digital customer journey to attract qualified prospects, and used AI tools and marketing technologies to streamline workflows.
Boulder SEO Marketing, freelance
Jan 2024 to Apr 2025
SEO agency offering affordable, hyper-focused "micro-SEO" services to companies of all sizes. • Increased a client's website traffic 300% within six months through a comprehensive SEO and content marketing strategy. • Improved organic search performance for multiple clients, increasing visibility and engagement. • Wrote detailed, research-based content briefs and structures informed by AI Overviews (SGE) analysis. • Ranked key pages on the agency's own website at the top of various SERPs, supporting client acquisition.
TravelVerse and DCM Swiss (Under 1WorldOnline), contract
Jan 2023 to Jun 2025
Led content strategy and execution across the travel and Web3 verticals, growing and engaging the creator community through SEO and inbound marketing. Designed and ran an onboarding strategy to attract and retain high-quality creators. Built a social media and email marketing roadmap aligned with branding and growth objectives. Managed partnerships with Web3 websites and companies to co-create and distribute content, and oversaw campaigns linking travel storytelling with blockchain adoption. Guided creators on SEO and editorial quality, and worked with product teams to launch creator tools.
Homefield, freelance
May 2021 to Dec 2024
Manage content of four SEO-driven websites: digital.com, passwordmanager.com, resumebuilder.com, and vpnratings.com. • Wrote two of digital.com's most-visited pages, which draw 10,000+ visits monthly. • Fact-checked and optimized hundreds of pages to meet Google's E-E-A-T and YMYL guidelines, helping 80% of them reach top rankings in various SERPs. • Wrote content for affiliate marketing requests and helped build links, contributing to a 100%+ increase in website visibility. • Oversaw content production and quality, and improved page performance through cross-linking, SEO keyword integration, visual enhancements, and user experience fixes.
Web Bridge, freelance
Feb 2020 to Jul 2021
• Developed and executed SEO-aligned blog content strategies for two e-commerce clients, from topic ideation and keyword research to editing and proofreading. • Built the blog portfolios for both sites, contributing to 110% growth in website visibility. • Managed social media profiles and repurposed content, contributing to a 55% increase in digital sales.