SEO Specialist | Technical, On-Page and Local SEO
Palawan
I'm an SEO specialist with hands-on experience in website optimization, technical SEO troubleshooting, and performance tracking. I help businesses improve search visibility through practical SEO implementation, structured analysis, and clear documentation. Services I offer: • Keyword research and content planning • On-page SEO: titles, meta descriptions, headings, internal links, and content optimization • Technical SEO audits: indexing, crawlability, broken links, and site structure • Local SEO: Google Business Profile optimization, local keywords, and business citations • WordPress and Elementor website updates • GTM and GA4 tracking investigation, event validation, and troubleshooting documentation I've used Google Tag Manager, Google Analytics 4, and Google Tag Assistant to investigate tracking discrepancies, validate form submissions and conversion events, test changes, and document repeatable procedures through SOPs and checklists. Tools: Google Search Console, GA4, GTM, Google Business Profile, Ahrefs, SEMrush, Screaming Frog, WordPress, Elementor, and AI-assisted SEO tools. I value accuracy, organized workflows, and clear communication. I approach SEO tasks systematically, verify changes where possible, and document findings so the work is easy to understand and repeat. I'm open to opportunities to support businesses with SEO implementation, website audits, technical troubleshooting, and ongoing optimization.
Clear to Launch, freelance
Jul 2026 to Sep 2026
Investigate website tracking issues, validate GA4 and Google Tag Manager (GTM) implementations, and document repeatable troubleshooting procedures to improve tracking accuracy and reporting reliability. Key contributions: • Investigated inaccurate GA4 form submission counts by reviewing GTM triggers, Fluent Forms behavior, and GA4 Enhanced Measurement. • Tested form submissions and conversion-related interactions using GTM Preview, GA4 DebugView, and Realtime reports. • Refined form tracking configurations to reduce duplicate firing and improve event accuracy. • Reviewed multi-location form and appointment tracking, including location attribution and successful-submission behavior. • Documented investigation findings, validation steps, troubleshooting procedures, and implementation recommendations in structured SOPs and checklists. • Supported tracking QA, post-publication validation, and monitoring to help maintain reliable conversion data.
School of Virtual Assistance Philippines, freelance
Sep 2024 to Oct 2024
• Conducted in-depth keyword research to identify high-ranking and relevant search terms for target pages, improving website visibility. • Optimized service pages by crafting SEO-friendly meta titles, descriptions, and image alt texts to enhance search engine ranking. • Developed engaging and well-structured content, including service page copy and blog posts, ensuring alignment with SEO best practices. • Selected and optimized high-quality images to complement content, improve user engagement, and enhance on-page SEO performance. • Assisted in implementing on-page and technical SEO strategies, contributing to overall website traffic growth.