eCommerce General Manager | Sales Marketing Expert | 18+ Yrs Exp
Rizal
I’m a results-driven eCommerce General Manager, Digital Marketing Strategist, and Creative Designer with over 18 years of experience across sales, marketing, and operations. I help brands grow their digital presence through performance-based execution, strategic leadership, and high-impact creative work. I started my career in 2008 in sales—consistently exceeding targets and rising to become a Sales QA/Trainer and Team Leader. Sales has remained a constant strength, and I continue to lead and support sales efforts in my current leadership roles. As the General Manager for a US-based eCommerce brand, I oversee: • Full-funnel digital marketing (Google Ads, SEO, email, social media) • Sales operations, team performance, customer service, and fulfillment • Vendor management and process optimization • Amazon, Walmart, and eBay store strategy, leading marketplace specialists on listing optimization, PPC, compliance, and revenue targets • Team recruitment, onboarding, and training I also work with brands like Broadgreen, Tollanis, and Basta+Croop as a Marketing Executive and Brand Content Designer, managing: • Brand identity, A+ content, Amazon Brand Stores, and copywriting • Social media campaigns, blog content, email marketing, and creative strategy • Graphic design of marketing materials, social creatives, and branded visuals • Website design and development, including Broadgreen’s entire site layout, brand alignment, and user experience via Zoho Sites Whether it’s building a brand, scaling a store, or designing a cohesive digital presence—I bring a hands-on, results-oriented approach that bridges strategy, sales, and storytelling. Let’s connect if you’re looking for someone who can lead with clarity, deliver with consistency, and help your business grow online.
Friends of the Family Home Care - FL, part_time
Sep 2025 to Present
Support day-to-day operations, marketing, sales, and client services for a U.S.-based home healthcare agency. Manage client and caregiver communications, scheduling, service inquiries, follow-ups, and administrative coordination. Lead social media and LinkedIn marketing, including content management, page growth, cold outreach, prospecting, and relationship building with healthcare professionals and referral partners. Support sales by responding to leads, qualifying prospective clients, explaining home care services, coordinating assessments, and maintaining follow-up through the sales process. Also assist with Google Business Profile management, local marketing, caregiver coordination, timekeeping, and resolving or escalating client and caregiver concerns.
Broadgreen UK, freelance
Sep 2024 to Jan 2026
As a Marketing Executive at Broadgreen, I led brand development and digital marketing efforts for Amazon and e-commerce clients. I created comprehensive brand guides, marketing assets, and website layouts while managing social media, email campaigns, and Google Ads. I also designed A+ content, brand stores, and pitch materials, ensuring visual consistency across platforms. I used tools like Zoho (Projects, Social, Site), Canva, Adobe Suite, Figma, and Notion to support marketing strategies, track project progress, and deliver high-quality, client-facing creatives on time.
Basta Croop, freelance
Jul 2024 to Present
Organic Social Media Growth & Engagement • LinkedIn cold outreach (sending connection requests with an intro message about Basta Croop to US Nomads and Expats, then inviting accepted connections to follow the Basta Croop page) • Sharing posts in relevant Facebook groups and on the former Nomad Tax page • Instagram growth: finding relevant profiles, messaging them to follow Basta Croop, and engaging with potential followers • Joining relevant groups and communities • Responding to social messages, especially those coming from cold outreach (Linkedin and Instagram) Content Creation & Publishing • Creating social media creatives (usually up to 2 posts per day when ad-hoc work is light; 1 post per day when workload is heavier) • Writing social captions and post content • Building and maintaining the social media calendar • Uploading and scheduling content via Zoho Social Email Marketing • Writing email content and campaigns • Creating and scheduling campaigns in Pipedrive
Wings Enterprises, Inc, full_time
Apr 2020 to Jan 2026
• Oversaw daily operations of eCommerce business, ensuring optimal marketing initiatives and results. • Managed Facebook and Google advertising campaigns and collaborated with the Amazon Specialist on account health. • Interviewed, hired, and trained new employees, fostering a thriving work environment.
Tollanis Solutions, Inc., freelance
Feb 2020 to Mar 2024
- Collaborate with marketing team to design and produce visually compelling marketing materials, including brochures, flyers, cards, and presentations, using Canva and PowerPoint. - Assist in the creation of marketing campaigns by designing and editing graphics and images for use in social media, email marketing, and other digital channels. - Contribute to the creation of marketing collateral, such as product data sheets, sell sheets, and case studies, to support sales efforts. - Maintain a library of marketing materials and ensured that all materials were up-to-date, accurate, and consistent with brand standards. - Work closely with sales teams to understand their needs for marketing collateral and developed materials to support their efforts. - Conduct market research to identify trends and opportunities for new marketing initiatives. - Coordinate with external vendors, such as printers and designers, to ensure that projects were completed on time. - Manage multiple projects simultaneously and ensured that all deadlines were met.
Full Potential BPO Inc., full_time
Jan 2018 to Nov 2018
- Assisted Operations Manager in developing strategic sales plans. - Set daily, weekly, and monthly sales goals, and communicated deadlines and targets to agents. - Developed strategies to promote agents' adherence to company regulations and campaign performance goals/KPIs, including implementing bonus and rewards programs or "agent of the month" achievements. - Conducted continuous one-on-one coaching sessions to improve below-target performance by addressing areas for improvement, and maintained above-target performance by commending hard work and strengths. - Handled team meetings to update agents on client's directives and huddles on sharing best practices. - Answered agents' questions and helped solve work-related problems. - Monitored calls through live barging and recorded call listening to ensure no missed opportunities and call quality. - Floor walked to oversee agents' productivity and immediately address urgent call concerns. - Attended supervisor-requested calls. - Managed the dialler, including operating leads, controlling the dial level to prevent overlapping calls, and monitoring queue and outbound calls. - Generated and shared comprehensive daily, weekly, and monthly reports about team performance. - Assisted recruitment team with hiring processes and new-hire training. - Identified areas for new training or skill checks.
Teledirect Telecommerce (Vendor: Google), full_time
Jul 2017 to Dec 2017
• Proactively communicated with small to mid-size businesses to initiate new advertising campaigns. • Developed and managed Google AdWords accounts to enhance clients' product visibility. • Collaborated closely with clients to optimize their advertising investment for maximum ROI. • Enhanced ad performance to drive traffic and generate leads for clients' websites.
Acquire BPO, full_time
Aug 2015 to Jul 2017
• Engaged with prospective customers through outbound and inbound calls to promote educational programs. • Assisted potential customers with application forms and enrollment guidance, ensuring a smooth process. • Managed the leads pipeline through timely follow-ups, enhancing customer engagement and satisfaction. • Collaborated with marketing and administration to effectively address customer inquiries and needs.
Global Sky Communication Center, full_time
Apr 2008 to Apr 2015
- Maintained a work environment focused on quality, communication, collaboration, integration, and teamwork to support the company's objectives. - Conducted 50 sales calls and 25 non-sale calls audits per week and provided timely feedback to agents to improve performance. - Participated in weekly call calibration meetings with managers and clients to ensure alignment on quality standards. - Generated meeting minutes and prepared weekly and monthly QA reports to track progress and identify opportunities for improvement. - Facilitated effective communication and product training to ensure agents are equipped with the necessary skills and knowledge to deliver quality service. - Evaluated and provided feedback on trainees' performance to support their development and growth. - Assisted trainees during nesting period to ensure successful onboarding and integration into the team.