Meta Ads Buyer | Lead Generation Campaign Optimization Specialist
Philippines
I’m a Meta Ads Buyer focused on building and optimizing performance driven campaigns that generate qualified leads and sustainable growth. I specialize in campaign setup, audience research, creative testing, and data analysis to improve key metrics such as CPL, CTR, and overall campaign efficiency. My approach combines strategy and execution. I do not just launch ads; I continuously monitor performance, diagnose issues, and make data backed optimizations to improve results. I prioritize campaign health by tracking core metrics, testing creatives systematically, and aligning ad performance with client business goals. What makes me stand out is my strong analytical mindset and proactive communication. I take ownership of campaigns, identify opportunities for scaling, and ensure budgets are spent efficiently to maximize ROI. I aim to be a reliable performance partner who helps clients turn advertising spend into measurable business outcomes.
N/A, freelance
Jan 2025 to Feb 2026
- Set up and managed Facebook ad campaigns focused on lead generation, conversions and sales. - Built and connected funnels using systeme.io, including opt-in pages and automation workflows. Created and tested audiences, creatives, and ad copy to improve engagement and reduce costs. Monitored and optimized key metrics such as CTR, CPC, CPA, and ROAS. - Conducted basic A/B testing on creatives and audiences to improve campaign performance. Analyzed results and adjusted targeting, budgets, and messaging for continuous improvement.