Marketing Operations Specialist
Cebu
Marketing Operations & Funnel Specialist with experience supporting executive leadership in digital marketing environments. I have worked directly with CMOs and CEOs to build and optimize marketing funnels, implement automations, track key performance metrics, and support data-driven decision-making. My experience includes funnel development, marketing operations, campaign reporting, CRM support, data management, and performance tracking of ad spend, leads, sign-ups, and revenue. I am highly organized, detail-oriented, and comfortable managing multiple projects in fast-paced environments. I enjoy improving processes, analyzing data, and helping businesses increase efficiency and conversion rates. My technical experience includes funnel platforms, marketing automation tools, CRM systems, payment gateway integrations, and spreadsheet reporting. Key strengths include marketing operations, funnel optimization, data analysis, reporting, process improvement, and executive support. I am seeking opportunities where I can contribute to business growth through strong operational support, marketing expertise, and attention to detail.
Billy Gene Is Marketing, full_time
Jun 2021 to Apr 2026
Supported the Chief Marketing Officer (CMO) in managing and optimizing digital marketing operations. Built and improved marketing funnels, tracked campaign performance, and prepared reports on key metrics including ad spend, leads, sign-ups, conversions, and revenue. Maintained accurate marketing data, assisted with performance analysis, and provided timely insights to support decision-making. Collaborated with marketing teams to improve funnel efficiency and overall campaign results. Key Skills: Funnel Building & Optimization Marketing Operations Performance Reporting Data Entry & Data Management KPI Tracking & Analysis Digital Marketing Conversion Rate Optimization Marketing Analytics CRM Management Executive Support
Atlas Creative Group, full_time
Sep 2019 to May 2021
Worked directly with the CEO to execute and optimize digital marketing campaigns. Managed Facebook and Instagram advertising campaigns, monitored performance metrics, and provided regular reports on impressions, clicks, conversions, and ad spend. Designed, built, and maintained marketing funnels to support lead generation and customer acquisition. Collaborated with the CEO to improve campaign performance and marketing effectiveness. Key Responsibilities: Set up and managed Facebook and Instagram ad campaigns. Tracked and reported key performance metrics, including impressions, clicks, conversions, and ad spend. Built and designed lead generation and sales funnels. Conducted campaign monitoring and performance analysis. Assisted with funnel optimization to improve conversion rates. Prepared marketing reports and insights for executive review.
AZFit Academy, freelance
Jun 2019 to May 2026
Worked directly with the CEO to design, build, and optimize marketing funnels for online fitness programs and services. Developed new funnels, improved existing customer journeys, implemented marketing automations, integrated payment gateways, and conducted testing to ensure seamless user experiences. Analyzed funnel performance and made optimization recommendations to improve conversions and operational efficiency. Key Responsibilities: Built and launched sales and lead-generation funnels. Optimized existing funnels to improve conversion rates. Set up email and marketing automation workflows. Integrated payment gateways and checkout systems. Conducted QA testing and troubleshooting of funnel processes. Monitored funnel performance and implemented improvements. Worked directly with the CEO on marketing and business growth initiatives.