Content Creator / Social Media Strategist
Metro Manila, Quezon City, Philippines
With a background in engineering and high-profile fashion, beauty, and lifestyle campaigns, I deliver strategic content, brand representation, and end-to-end execution—from digital campaigns to live hosting. I’ve collaborated on nationally recognized projects including Vogue Philippines, Bench Fashion Week, Mega Beauty Con, Xiaomi Philippines, and entertainment productions with SB19 and BINI. I execute paid brand partnerships, lead wellness and lifestyle events with upscale cafés and dining establishments, and work as on-camera talent and model—driving strong audience engagement and brand visibility. As a content strategist, I specialize in short-form video, editorial visuals, and algorithm-driven storytelling. I analyze hooks, retention, pacing, and audience psychology to create content that performs—not just trends. My work spans reels, campaign visuals, brand decks, and marketing assets produced end-to-end using Adobe Creative Suite, Premiere Pro, CapCut, Lightroom, and Canva Pro. Professionally, I serve as a Project Development Officer II at DPWH, planning large-scale agency events and translating complex infrastructure initiatives into compelling public-facing narratives. My engineering background strengthens my systems thinking, precision, and performance tracking. What sets me apart is structure with taste. I blend cultural awareness, strategic execution, and polished presence to build content and experiences that elevate brands and deliver measurable impact.
Department of Public Works and Highways, contract
Apr 2025 to Mar 2026
Strategically planned and executed major events, team-building initiatives, and campaigns for the national agency, integrating engineering expertise with digital media, print, and content strategy. Produced visually engaging presentations and web articles, translating complex engineering projects for stakeholders and international partners in public infrastructure. Hosted and managed agency events, delivering professional and memorable experiences that enhanced public image and internal engagement.
Megawide Construction Corporation, contract
Aug 2024 to Mar 2025