Digital Growth Marketer | Connecting Strategy, Creatives Ads
Misamis Oriental
Getting attention is one part of marketing. Turning that attention into qualified leads, bookings, and sales takes a connected strategy. That’s where I come in. I’m Jan, a Digital Growth Marketer who connects strategy, paid ads, creative, landing pages, and analytics to help businesses convert more of the attention they’re already paying for. As a former Director of Paid Media at a US agency, I’ve worked with US clients across beauty, wellness, and lead generation, managing approximately $100K–$300K in monthly Meta ad spend. That experience taught me to look closely at what happens before and after the click. When campaigns underperform, I ask: • Is the message attracting the right people? • Does the landing page deliver what the ad promises? • Is the conversion process clear and easy? • Are we tracking meaningful actions? • Are leads getting the follow-up they need? Those questions guide my work across Meta, Google, and TikTok campaigns, creative testing, landing page improvements, tracking, and CRM automation. With an IT background and experience leading marketing teams, I’m comfortable connecting the technical details with the business goal. I can work through tracking issues, turn data into creative direction, and coordinate with designers and developers to move improvements forward. What you can expect from me: clear priorities, hands-on execution, and a thoughtful approach to testing. You’ll know what we’re working toward, what the data is telling us, and what we’re doing next. If your marketing is generating attention but conversions aren’t keeping up, let’s talk about where people are dropping off and what we can improve.
The VAM Group, part_time
Nov 2024 to Oct 2026
-Managed end-to-end paid media strategies across Meta, Google, TikTok, and Taboola, overseeing budgets ranging from test spends to campaigns exceeding $2,000 per day. -Developed and optimized full-funnel customer acquisition systems (TOFU, MOFU, and BOFU), aligning creative strategy, audience targeting, and conversion tracking to improve campaign performance. -Implemented advanced tracking and attribution systems using Meta Conversions API to improve marketing measurement and reporting accuracy. -Led growth experimentation, creative testing, and campaign performance analysis to identify optimization opportunities and improve cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS). -Managed cross-functional collaboration between marketing, development, analytics, and creative teams to ensure efficient project execution and timely delivery of client initiatives. -Oversaw growth operations and project workflows, coordinating task assignments, deadlines, team priorities, and deliverables across multiple client accounts. -Developed performance reports and actionable insights for clients, translating campaign data into strategic recommendations and growth opportunities. -Managed client relationships and coordinated project requirements, technical implementations, and campaign updates to ensure alignment between business objectives and marketing execution. -Coordinated the implementation and optimization of CRM systems, lead tracking, and marketing automation workflows to improve lead management and reporting. -Supported business operations, including resource allocation, contractor coordination, invoice tracking, and client payment follow-ups. -Led growth strategy and marketing operations for a diverse portfolio of clients, ranging from early-stage startups to established brands. -Managed multiple client projects simultaneously, overseeing project timelines, deliverables, resource allocation, and cross-functional team coordination. -Streamlined internal workflows and task management processes to improve team accountability, project visibility, and execution efficiency. -Coordinated technical and marketing teams to ensure timely implementation of campaign requirements, tracking systems, and client deliverables.
Apventure, full_time
Aug 2023 to Nov 2024
-Facilitating and leading Scrum ceremonies and Daily Stand-ups -Managing and updating content on various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Tiktok -Experienced in utilizing Google Analytics for data-driven decision-making, optimizing digital strategies, and creating custom reports to measure key performance indicators and track user behaviour -Developed prompts for large language models(LLMs) and AI to generate content for the company website, ensuring engaging and relevant material -Offered strategic recommendations on prioritizing tasks and enhancing website features, improving overall user experience -Managed communications with users and external collaborators, responding to inquiries and fostering positive relationships -Edited and updated website content using Wordpress, ensuring timely and accurate changes -Created and managed Google Ads campaigns, including developing ad copy and targeting strategies -Analyzed Google Ads performance, providing insights and recommendations for improvement
Goshen Cybernetics, full_time
Feb 2023 to Aug 2024
-Programmed in developer smart school system using Codeigniter Framework -Maintains Customer Relations Conducts training for end users and create user manuals -Debugging and Troubleshooting existing applications -Collaborated with team members to design, develop and test software applications -Worked closely with clients to identify requirements and develop custom software solutions -Handled client and customer relations, providing technical support, addressing inquiries, and ensuring timely resolution of issues related to the web application -Organized and scheduled team meetings, client calls, and managed calendars to ensure smooth team operations.