Ecommerce Graphic Designer
Zambales
I’m Kenneth Lazo, a Graphic Designer and Amazon Listing Specialist with five years of experience helping brands improve how they present and sell their products online. I’ve worked across e-commerce platforms including Amazon, Lazada, TikTok Shop, and Shopee, creating visuals and listings designed to attract attention and drive conversions. My work focuses on solving common e-commerce challenges: weak product presentation, inconsistent branding, and listings that fail to connect with customers. I help businesses build clear, professional, and engaging visuals that strengthen brand identity and improve customer experience. I’m skilled in Adobe Photoshop, Illustrator, XD, Figma, Premiere Pro, and CapCut, with experience in Amazon A+ Content, social media ads, logo design, promotional materials, and brand identity development.
AutoShack CA, contract
Oct 2024 to Feb 2025
• Managed CA and US Amazon Seller Central accounts, monitoring policy violations, resolving penalties, and handling customer reviews. • Managed end-to-end Amazon listing and A+ Content strategies for 30+ brands across multiple product categories. • Optimized product pages using performance data and market insights to improve visibility, CTR, and conversion rates. • Designed and managed A+ Content modules that enhanced product presentation, customer trust, and brand consistency. • Ensured all listings and content complied with Amazon policies, guidelines, and best practices.
Self-employed, freelance
Sep 2023 to Present
• Designed and optimized Amazon listings including image stacks, infographics, and A+ Content for private-label sellers. • Conducted competitor analysis and keyword research to enhance product positioning. • Created lifestyle images and infographics that improved product understanding and reduced return sales. • Managed content localization for US, UK, and EU marketplaces. • Collaborated with marketing and brand teams to develop campaign creatives aligned with conversion goals and brand consistency.
Shex Philippines, full_time
Feb 2021 to Sep 2023
• Managed Lazada, Shopee, and Tiktok Shop accounts, monitoring policy violations, resolving penalties, and handling customer reviews. • Processed and maintained 100–300 product listings, including titles, descriptions, pricing, and ASIN data. • Created and managed product listing, promotional designs, campaign banners, brochures, flyers, and meta ads. • Monitor performance metrics and conduct A/B testing to drive continuous improvement. • Worked with the marketing team and business owners to ensure content stayed accurate, consistent, and aligned with the brand.