Digital Marketing Specialist | Content Creation and SEO
Quezon, Lucena, Philippines
Hi! I'm Franz, a Digital Marketing Specialist with 3 years of experience in social media management. I help business owners grow online by creating content, making visuals, and managing your social media so you can reach more customers. I can help by: • Creating engaging content that speaks directly to your target audience • Designing eye-catching graphics that make your brand stand out • Managing your social media accounts consistently and professionally • Planning content calendars so you're never scrambling for posts • Monitoring engagement and responding to messages and comments when needed • Helping increase brand awareness and attract potential customers I understand that as a business owner, your time is valuable. Instead of spending hours trying to manage your social media, you can focus on running your business while I take care of your online presence. I believe good marketing isn't just about posting content. It's about building relationships, creating trust, and turning followers into customers. If you're looking for someone reliable, creative, and easy to work with, I'd love to help your business grow online.
First Class Business Services Ltd., part_time
May 2025 to Mar 2026
● Planned and managed weekly and monthly content calendars for Facebook, Instagram and LinkedIn to maintain consistent publishing and audience engagement. ● Created branded graphics, short-form videos and social media posts using Canva and CapCut. ● Wrote engaging captions and social media copy designed to encourage audience interaction and generate potential leads. ● Repurposed existing brand assets and content into different social media formats to support consistent content production. ● Used Meta Business Suite to schedule and publish content, maintaining 100% on-time publishing. ● Monitored comments, direct messages and community interactions and provided timely responses to audience questions and feedback. ● Engaged with followers and identified potential customer enquiries and leads through social media interactions. ● Maintained consistent brand messaging and tone across multiple social media platforms. ● Researched competitors, audience conversations and relevant social media trends to identify new content opportunities. ● Prepared monthly performance reports covering reach, audience behavior, engagement and top-performing content. ● Analyzed content performance and provided recommendations to improve future posts and engagement strategies. ● Increased social media engagement by 25% through content optimization and audience-focused improvements.
Mr. Butler Home Services, full_time
Oct 2022 to Present
● Managed the company's social media presence across Facebook, Instagram and YouTube for a home-service business. ● Created branded graphics, captions, promotional content and short-form videos using Canva and CapCut. ● Planned and organized social media content to maintain consistent brand activity and support lead generation. ● Responded to comments, messages and customer enquiries and helped maintain an active and welcoming online community. ● Tracked and organized customer and lead information in HubSpot to support follow-up and customer communication. ● Supported Google Business Profile activities to improve the business's local online presence. ● Supported local SEO activities through keyword research, competitor research and analysis of local search opportunities. ● Reviewed Facebook Insights and Google Ads performance data to monitor content and advertising results. ● Conducted competitor and local market research to identify content ideas, trends and opportunities for customer engagement. ● Created content that could support both organic social media activity and digital advertising campaigns. ● Organized digital marketing assets and maintained consistent branding across marketing materials. ● Used ChatGPT and other AI productivity tools to support content research, ideation and marketing workflows. ● Managed multiple marketing and administrative tasks while maintaining attention to detail and meeting deadlines.