Influencer Marketing Manager | Professor | Published Author | PhD
Rizal
Hi, I’m a Social Media and Influencer Marketing Manager with a strong background in outreach, lead generation, and strategic communication. I bring together academic expertise and real-world experience—serving as a Professor of Mass Communication and Media Management while actively working with brands to grow their digital presence and audience engagement. I specialize in building authentic influencer partnerships, managing social media campaigns, and driving measurable results through targeted outreach and lead generation strategies. My experience also includes content planning, CRM tools, and short-form video editing for platforms like TikTok, Instagram Reels, and YouTube Shorts—ensuring content is both strategic and engaging. What sets me apart is my ability to combine data-driven marketing with deep communication insights. As a published author and editor, I don’t just create content—I craft messages that connect, persuade, and convert. I’m highly adaptable, detail-oriented, and committed to continuous learning to stay ahead in a fast-changing digital landscape. If you’re looking for someone who understands both the theory and execution of effective communication and marketing, I’d be glad to help bring your brand’s vision to life.
ThoughtLeaders Ltd., full_time
Jun 2022 to Apr 2026
As an Influencer Marketing Manager, I am responsible for planning, executing, and optimizing influencer campaigns that enhance brand visibility, engagement, and conversions. I identify and build relationships with relevant influencers, ensuring alignment with brand values, target audience, and campaign objectives. I handle end-to-end campaign management—from influencer sourcing and outreach to negotiation, onboarding, and performance tracking. This includes coordinating content briefs, reviewing deliverables, and ensuring that all content meets brand standards and platform guidelines. I also manage communication and partnerships, maintaining long-term collaborations with influencers to strengthen brand credibility and loyalty. Using analytics tools and performance metrics, I evaluate campaign success, track ROI, and refine strategies for continuous improvement. In addition, I collaborate with social media and content teams to ensure cohesive messaging across platforms, while staying updated on digital trends, platform algorithms, and emerging influencers to keep campaigns relevant and competitive.