Influencer Marketing Manager | Creator Sourcing & Performance Tracking
Iligan, Lanao del Norte, Philippines
Most influencer campaigns waste budget because they aren’t structured around performance. I build data driven influencer systems on Instagram and TikTok that convert attention into measurable revenue. I combine influencer marketing, lead acquisition, and analytical reporting to turn creator partnerships into structured growth engines. What I handle end-to-end: ✔ Strategic creator sourcing (performance-based selection) ✔ Outreach systems that improve response rates ✔ Campaign coordination & execution ✔ Affiliate & tracking setup (attribution logic + link tracking) ✔ Lead research and qualification ✔ Revenue-focused reporting with ROI visibility ✔ Budget control and cost tracking Selected Experience: • Closed a $5,000 single content integration deal • Negotiated creator rates from micro budget ($3 - $100 per creator) to premium placements • Managed affiliate campaigns with structured attribution systems • Specialized in Instagram & TikTok creator ecosystems Background in data analysis and bookkeeping gives me a measurable edge. I understand margins, reporting structure, and performance accountability. I don’t chase vanity metrics. I build campaigns that make business sense. If you're looking for influencer campaigns built on structure, negotiation strength, and measurable ROI, let’s talk!
full_time
Jan 2022 to Feb 2024
Led end-to-end influencer campaign execution across Instagram and TikTok, including creator sourcing, vetting, outreach, negotiation, and performance tracking. Structured campaigns around measurable KPIs, implemented affiliate tracking systems, and maintained organized pipeline documentation using Sheets/CRM tools. Contributed to cost-efficient creator partnerships, securing placements ranging from micro-collaborations to premium integrations while protecting campaign ROI.
full_time
May 2016 to Jan 2022
Analyzed and organized structured datasets to support reporting, documentation, and operational decision-making within a government office environment. Prepared analytical summaries, maintained accurate records, and ensured data integrity for internal use. Developed disciplined tracking and reporting processes, reinforcing attention to detail, accountability, and confidentiality in handling sensitive information.