Marketing & Operations VA | Executive Assistant | Business Support
Laguna
Hi, I’m Raine! I help founders and growing businesses stay organized, manage their workload, and keep daily operations and marketing moving without having to handle every detail themselves. I’m a Marketing & Operations Virtual Assistant with 3+ years of remote work experience supporting clients across the US, Australia, and Canada in real estate, short-term rentals, wellness, retail, and digital marketing. I work at the intersection of business support, operations, and marketing, helping clients turn scattered tasks into organized workflows and ideas into completed work. Here’s how I can support your business: • Executive & Administrative Support: Inbox and calendar management, research, documentation, task follow-ups, and day-to-day assistance. • Business Operations: Workflow organization, SOP documentation, project coordination, operational trackers, and process improvement support. • Marketing Coordination: Campaign execution, content calendars, copywriting, social media management, email marketing support, and creative assets. • Lead Generation & Research: Prospect sourcing, database building, outreach support, CRM organization, and lead tracking. • Website & Project Support: Website content updates, landing page support, project tracking, and coordinating deliverables across tasks and teams. A few results from my work: • Generated 50+ qualified leads weekly in a real estate marketing role, contributing to a 20% increase in sales inquiries. • Supported Monarch Getaways campaigns generating 41,709 Facebook views and 17.2K Instagram views. • Helped deliver 2,613 advertising link clicks at $0.17 per click. • Organized 1,200+ prospect records for targeted marketing and outreach. I work with Google Workspace, Notion, Trello, Asana, GoHighLevel, Canva, CapCut, Meta Business Suite, and HubSpot. My working style is proactive, detail-oriented, and organized. I value clear communication, understanding the context behind each task, and taking ownership of the work rather than simply checking items off a list. If you need a reliable partner who can support your operations, coordinate your marketing, and help keep the moving parts of your business under control, I’d love to connect.
Lisa Benway Realtor, part_time
Jul 2026 to Present
Provide specialized marketing, creative production, digital advertising, and administrative coordination for a Massachusetts-based real estate professional. Key responsibilities and contributions: - Develop marketing materials and promotional strategies for residential real estate listings, open houses, and property campaigns. - Design professional listing graphics, open house advertisements, flyers, property feature presentations, and digital marketing assets. - Edit and produce short-form property videos, Instagram Reels, Facebook content, and visual advertisements. - Write property descriptions, listing captions, promotional copy, and buyer-focused calls to action. - Support Meta advertising campaigns, including creative preparation, promotional copy, and campaign coordination. - Assist with visual branding, marketing document updates, and consistent presentation across digital and print materials. - Organize listing information, marketing assets, promotional schedules, and campaign deliverables. - Conduct listing and market research to support property positioning and promotional messaging. - Coordinate with the Realtor on marketing priorities, campaign revisions, deadlines, and promotional requirements. - Support social media publishing, audience engagement, and professional online brand presentation.
Interiors Home + Gifts, part_time
Jul 2026 to Present
Support a boutique home décor, furniture, and gift retail business in Sudbury, Massachusetts, through digital marketing, website content development, brand storytelling, creative design, and event promotions. Key responsibilities and contributions: - Develop customer-focused marketing content that highlights the store's product collections, brand personality, and local shopping experience. - Support website content development, including homepage messaging, product categories, brand storytelling, community sections, and customer engagement opportunities. - Assist with website organization, navigation improvements, content structure, and conversion-focused calls to action. - Create social media graphics, promotional advertisements, branded content, and seasonal marketing materials. - Develop event marketing campaigns, promotional copy, registration materials, and digital advertisements for in-store experiences. - Support community-focused marketing initiatives, including workshops, local events, and customer engagement activities. - Create marketing copy for product promotions, email sign-ups, event announcements, and digital communications. - Maintain consistent brand voice and creative direction across website, social media, and promotional materials. - Coordinate event details, campaign assets, registration workflows, and marketing deadlines. - Collaborate with business owners to translate ideas into organized marketing deliverables.
Instant Interiors LLC, part_time
Jul 2026 to Present
Support marketing and creative coordination for an interior design business, with an emphasis on brand presentation, organized deliverables, and communication of design services. Relevant areas of support include: - Assist with marketing content, branded creative materials, and promotional messaging. - Support the organization of project information, content resources, and marketing assets. - Coordinate creative tasks, revisions, and deliverable requirements across related brand initiatives. - Assist with copywriting, presentations, and visual materials that reflect the company's design-focused identity. - Support workflow organization and administrative coordination to help maintain efficient project execution. - Collaborate on marketing ideas and customer-facing communications that showcase interior design expertise.
Monarch Getaways & Design Group, part_time
Jul 2026 to Present
Support a New England-based short-term rental co-hosting and interior design company with strategic marketing, business development, lead generation, brand development, and operational coordination. Key responsibilities and contributions: - Develop and coordinate multi-channel marketing strategies targeting short-term rental owners, real estate professionals, and vacation rental guests. - Support the development of conversion-focused landing pages, co-hosting service pages, lead generation funnels, and website content. - Organize and clean a database of 1,200+ prospective short-term rental owners, supporting lead research, segmentation, and targeted outreach. - Develop cold email sequences, campaign copy, promotional materials, and email marketing assets using GoHighLevel. - Support CRM management, prospect database organization, campaign tracking, and marketing automation workflows. - Conduct competitor research, local market analysis, and audience research to identify opportunities for client acquisition and brand differentiation. - Develop brand messaging, visual identity guidelines, content pillars, and marketing materials aligned with the company's luxury yet approachable positioning. - Create and coordinate property marketing content, short-form videos, social media campaigns, and promotional graphics. - Support website audits, content improvements, landing page revisions, and conversion-focused copywriting. - Prepare presentations, marketing documents, campaign reports, and organized project trackers. - Coordinate marketing deliverables and priorities with company founders, maintaining clear communication and organized workflows. - Support cross-brand marketing initiatives and develop reusable systems, templates, and documentation to improve execution.
Inahsempire.social, part_time
Nov 2025 to Jun 2026
Provided marketing, administrative, executive assistance, and project coordination support for a white-label digital agency managing multiple international client accounts. Key responsibilities and contributions: - Managed social media content planning, scheduling, copywriting, and creative coordination for 5+ client brands across wellness, beauty, spirituality, real estate, and finance. - Developed monthly content calendars, campaign concepts, branded captions, and audience-focused messaging. - Created email marketing sequences, newsletters, landing page copy, promotional materials, and business presentations. - Coordinated multiple client accounts, ensuring marketing deliverables remained organized and aligned with brand requirements. - Provided executive and administrative assistance, including calendar management, research, file organization, and documentation. - Built and maintained Google Sheets command centers, project trackers, and centralized client information systems. - Developed standard operating procedures, workflow documentation, and repeatable processes for multi-client production. - Organized creative assets, content libraries, project information, and deliverable schedules. - Coordinated internal workflows, campaign requirements, revisions, and task priorities. - Supported efficient collaboration and consistent production through proactive communication and organized execution.
US Digital Marketing Entrepreneur, part_time
May 2025 to May 2026
Managed multi-platform content marketing, copywriting, audience engagement, and creator-focused campaigns for a US-based digital marketing platform supporting multiple brands. Key responsibilities and achievements: - Developed and executed content strategies across X (Twitter), Instagram, TikTok, Facebook, LinkedIn, and YouTube Shorts. - Created comprehensive 30-day content calendars, campaign plans, and publishing schedules to maintain consistent brand activity. - Wrote 90+ social media post copies, engaging captions, compelling hooks, calls to action, and platform-specific content. - Developed TikTok video scripts, educational carousels, promotional copy, and audience engagement content. - Improved X engagement by 40% and overall content interactions by 50% during Q1 through stronger copywriting, optimized hooks, and consistent daily publishing. - Organized centralized content libraries, reusable creative assets, and publishing resources. - Supported the BuzzTok-to-BuzzIQ rebrand through content development, messaging adjustments, and marketing resources. - Assisted with affiliate marketing resources, creator-facing communications, and promotional materials. - Adapted content strategies and messaging to different audience segments, platforms, and brand objectives. - Managed publishing workflows and content deliverables across multiple accounts while maintaining consistency and deadlines. Core expertise: Multi-platform marketing, copywriting, content strategy, creator marketing, brand communications, content operations, and campaign execution.
Mandy Sawchuk | Canadian Romance Author, contract
May 2025 to Sep 2025
Provided digital marketing, author brand management, content creation, executive assistance, and administrative support to Canadian romance author Mandy Sawchuk. Key responsibilities and achievements: - Developed and managed Instagram marketing content focused on author visibility, reader engagement, and book-related storytelling. - Created audience-focused captions, promotional content, and reader engagement campaigns aligned with the author's voice and genre. - Helped improve social media engagement by 40% during the engagement period. - Supported content planning, scheduling, and creative coordination for ongoing marketing activities. - Provided executive assistance with calendar organization, inbox management, file organization, and daily administrative responsibilities. - Structured Trello boards and task management workflows to improve visibility of priorities, deadlines, and deliverables. - Organized documents, digital assets, and business information to support efficient daily operations. - Assisted with research, content preparation, communications, and project coordination. - Maintained consistent communication and proactively supported marketing and administrative priorities.
Powerhouse Residential Group, part_time
Sep 2023 to Mar 2025
Provided comprehensive real estate marketing, lead generation, graphic design, administrative assistance, and business development support to an Australian residential real estate company. Key responsibilities and achievements: - Generated 50+ qualified leads per week through targeted prospect research, outreach support, and real estate marketing activities. - Contributed to a 20% increase in sales inquiries through improved lead generation and promotional initiatives. - Developed branded real estate marketing graphics, listing materials, social media content, and promotional assets. - Produced property-focused marketing content that contributed to a 25% increase in organic reach and audience interaction. - Planned and maintained monthly social media content calendars to support consistent online visibility. - Conducted property research, competitor analysis, and market research to identify relevant audiences and marketing opportunities. - Supported content and engagement strategies that contributed to a 30% improvement in audience retention. - Built and maintained organized databases containing leads, property listings, prospects, and partnership information. - Supported sales pipeline management through accurate recordkeeping, lead tracking, and database organization. - Assisted with administrative tasks, documentation, research, marketing coordination, and daily operational requirements. - Organized digital resources, marketing assets, and business information to improve workflow efficiency. Core expertise: Real estate marketing, lead generation, prospecting, graphic design, virtual assistance, database management, and marketing operations.