Paid Ads Expert | Google Ads | Meta Ads | Media Buyer
Cebu
Shean Mallen is a performance marketer with years of hands-on experience running paid ads on Google and Meta. He builds and manages campaigns himself, from strategy through execution, and measures his work by the results he delivers. On Google he runs Search, Shopping and Performance Max campaigns. On Meta he runs full-funnel Facebook and Instagram campaigns, covering creative direction, audience testing and scaling. His strength is making the two platforms work together, with shared messaging, audiences and data, backed by tight campaign structure, two-phase funnels, retargeting and short-form video hooks. He has worked with brands in ecommerce, education, healthcare, hospitality, real estate and consumer goods.
Move Ahead Media, full_time
May 2023 to Jun 2024
Transformed digital marketing channels: Spearheaded PPC campaigns across Google AdWords, Facebook, Instagram, LinkedIn, and other platforms, driving revenue growth for diverse clients. Crafted high-impact strategies: Engineered data-driven optimizations, boosting campaign performance and delivering substantial ROI up to 22x. Conducted in-depth analyses, generating insightful reports that fueled informed campaign decisions. Fostered strong client relationships through clear communication, regularly presenting progress, performance metrics, and actionable recommendations. Strategically allocated budgets to maximize campaign efficiency and client return on investment.
iMate Group Inc, full_time
Dec 2021 to Aug 2022
Creates and optimizes Google ad campaigns for over 15+ clients. Proposes pay per click strategy for e-commerce brands, leisure parks, and lead generation based companies. Helped clients reach up to 24x return on ad spend.
Mallen Media, freelance
Sep 2020 to Present
Google ads. Social media marketing. Social Media management. Email marketing.
Toomics, full_time
Sep 2020 to Nov 2021