Senior Amazon Account Manager
Rizal
I'm John Paul Cenidoza, a Senior E-Commerce Account Manager with over 6 years of hands-on Amazon Seller Central experience managing private label brand across the US, Canada, EU and UK. My core expertise covers the full Amazon brand P&L — listing optimization, PPC strategy and campaign management, inventory forecasting, account health, and multi-marketplace operations. I diagnose performance issues, build systems, and own results end to end. What sets me apart is the ability to connect data points that others treat as separate workstreams. When TACoS rises, I don't just cut bids — I trace it back to keyword rank movement, CVR trends, and competitive activity before deciding on a response. When a listing underperforms, I look at CTR vs. CVR independently to isolate whether it's a creative problem or a conversion problem. That diagnostic mindset is what drives consistent, measurable outcomes. Tools & platforms I work with daily: Amazon Seller Central Amazon Brand Analytics & SQP Ecommerce marketplaces (Shopify, Walmart, Wayfair, Newegg, TikTok) Helium 10 (Cerebro, Keyword Tracker, Listing Analyzer) Google Sheets (advanced forecasting & KPI dashboards) Key strengths: ✔ PPC campaign architecture & ACoS optimization ✔ Inventory planning & LTSF risk management ✔ Listing optimization & A+ Content strategy ✔ Supplier coordination with Chinese manufacturers ✔ Cross-functional team coordination & agency management Currently open to full-time remote roles with US, UK, or AU-based brands. I work best in environments that value ownership, clear KPIs, and data-driven decision making.
INEVIFIT LLC, full_time
Oct 2019 to Present
Recruited into this health and fitness brand initially to pioneer its world-class customer service and maintained a solid relationship with customers. Was then promoted to manage several marketplaces holding accountability for sales growth and success. (Amazon, Walmart, Shopify, Wayfair, Newegg, MercadoLibre, Bed Bath & Beyond, Bodybuilding.com, Wish) Revenue growth: Generated a 2X increase in sales for INEVIFIT bathroom scales, redeveloping the brand’s identity by tuning its product detail pages, A+ content, social media platforms, leveraging fun and trendy vibes increasing a much broader audience reach. Setup high-velocity event moments such as Prime Day, BFCM, Holiday, and retailer-specific deal events. Brand Elevation: Increased INEVIFIT’s social media presence and followers across multiple platforms through regular content postings, brand-engagement-driven copy strategy, and marketplace integration. Vendor Oversight: Completed vendor compliance requirements and onboarding from registration to product launches. Improved delivery reliability by meeting vendor expectations and actively managing dependencies across platform integrations and suppliers. Monitored product content updates, listings, catalog health, and coordinated inventory stock rates to ensure accuracy, brand consistency, and strong digital shelf performance. Team Leadership: Facilitated the company’s Customer Service and CRM by immersing the brand’s mission to provide white-glove customer service through messaging templates and user experience resolution. Hired, trained, and managed a team of 2 Client Success Representatives to maintain mutual relationship with clients. Coordinated the same customer service training and assisted with hiring talents via cross-team leadership in the business’ new venture.
Appen Butler Hill, Inc, contract
Oct 2015 to Oct 2019
Joined US and Australia’s leading datasets developer for building and improving artificial intelligence, driving innovation, accelerating AI development, and staying ahead of the competition. Social Media Evaluator – Spotlight Keyphrase: Evaluated, identified, and properly ranked how well a specific keyword or phrase matches the social media content presented and how it satisfies the viewers interests. Social Media Evaluator – Image Quality Support: Evaluated, moderated, and annotated images for safety and quality, including identifying inappropriate content. Web Search Evaluator: Evaluated, assesed, and properly ranked how well a specific search engine result keyword or phrase matches the actual web search query based on the searcher's intent to determine if they are relevant, useful, and accurate.