Social Media Manager | Personal CEO Branding | Content Strategy Growth
Philippines
I’m a Social Media Manager and Digital Marketing Strategist with 10+ years of experience across media, branding, influencer marketing, and content strategy. I specialize in managing brand, talent, and CEO-level personal accounts, creating content strategies that drive engagement, visibility, and long-term positioning. My work spans social media execution, community management, influencer and creator coordination, and PR amplification through features, awards, and media coverage. I’ve worked with creators, artists, executives, and brands across wellness, lifestyle, real estate, retail, and media—translating business goals into clear, impactful digital storytelling. Core strengths: • Social media strategy & execution • Personal & executive branding • Influencer and artist management • Content creation & copywriting • PR, features & awards amplification • Analytics-driven optimization Open to Social Media Manager, Personal Branding, Influencer Management, and Creative Strategy roles.
Sabai Thai Spa- CEO
Jul 2025 to Dec 2025
Manage multi-platform content across LinkedIn, Instagram, Facebook, X, and TikTok Write and execute CEO-level messaging aligned with leadership voice and brand values Coordinate, position, and amplify PR features, awards, and recognitions, working with publications and internal teams Coordinate donation programs and social initiatives aligned with the CEO’s advocacies Translate advocacy and community initiatives into purpose-driven social content Manage multi-platform content across LinkedIn, Instagram, Facebook, X, and TikTok Write and execute CEO-level messaging aligned with leadership voice and brand values Coordinate, position, and amplify PR features, awards, and recognitions, working with publications and internal teams Coordinate donation programs and social initiatives aligned with the CEO’s advocacies Translate advocacy and community initiatives into purpose-driven social content Skills: Brand Management · Public Relations · Personal Branding · Social Media Management
Various Companies
Jan 2017 to Present
Planned, created, and scheduled high-performing content across LinkedIn, Instagram, and Facebook, tailored to each platform’s algorithm and audience behavior Developed and executed data-informed social media strategies to increase brand awareness, engagement, and profile traffic, with a strong focus on LinkedIn visibility Monitored platform trends, audience insights, and algorithm updates to optimize content formats, posting cadence, and messaging Managed community engagement by responding to comments and messages, fostering active conversations and professional credibility Tracked and analyzed performance metrics (reach, impressions, engagement) to evaluate campaign effectiveness and refine future content strategies Designed and produced LinkedIn-optimized content (short-form videos, carousels, graphics, and text-led posts) to maximize reach, saves, and shares Planned, created, and scheduled high-performing content across LinkedIn, Instagram, and Facebook, tailored to each platform’s algorithm and audience behavior Developed and executed data-informed social media strategies to increase brand awareness, engagement, and profile traffic, with a strong focus on LinkedIn visibility Monitored platform trends, audience insights, and algorithm updates to optimize content formats, posting cadence, and messaging Managed community engagement by responding to comments and messages, fostering active conversations and professional credibility Tracked and analyzed performance metrics (reach, impressions, engagement) to evaluate campaign effectiveness and refine future content strategies Designed and produced LinkedIn-optimized content (short-form videos, carousels, graphics, and text-led posts) to maximize reach, saves, and shares Skills: Community Management · Graphics · Branding · Social Media Management · Online Media Management · Social Media Outreach · Social Media Communications
Sparkle GMA Artist Center
Jun 2016 to Jul 2023
• In charge of the imaging and branding pegs and image development of GMA Artist Centers' artists and talents. • Development of branding and career plans for 100+ artists • Follow through with Imaging enhancements of artists to increase marketability that are still aligned with their career path • Market research on current trends in talent strategic positioning • Strategize and formulate online branding plans for talents to cope up with the current trend in social media marketing in different platforms • Build partnerships with glam teams (makeup artists, stylists, hair stylists, photographers) to promote a more cohesive direction in enhancing talents’ image and overall brand • Organizes and spearheads photoshoots of artists to update photos of artists for annual artists catalogue, client pitching, social media posts, and other internal usage. • In charge of the imaging and branding pegs and image development of GMA Artist Centers' artists and talents. • Development of branding and career plans for 100+ artists • Follow through with Imaging enhancements of artists to increase marketability that are still aligned with their career path • Market research on current trends in talent strategic positioning • Strategize and formulate online branding plans for talents to cope up with the current trend in social media marketing in different platforms • Build partnerships with glam teams (makeup artists, stylists, hair stylists, photographers) to promote a more cohesive direction in enhancing talents’ image and overall brand • Organizes and spearheads photoshoots of artists to update photos of artists for annual artists catalogue, client pitching, social media posts, and other internal usage. Skills: Project Management · Influencer Marketing · Graphics · Branding