Marketing & Social Media Strategist | 9+ Professional
Rizal
As an experienced Marketing Strategist and all-in-one marketer, I bring a well-rounded understanding of the marketing mix from brand storytelling and content creation to social media management, copywriting, and audience engagement. I help brands develop clear, compelling messages and turn them into marketing strategies that connect with the right audience. With hands-on experience across multiple areas of marketing, I can take a brand from strategy and storytelling to content execution and digital presence, ensuring every marketing effort works together to build awareness, engagement, and growth.
Confidential, freelance
Apr 2025 to Oct 2026
## Key Responsibilities – All-Around Digital Marketer - Develop and execute digital marketing strategies aligned with business goals, target audiences, and brand objectives. - Manage social media accounts, including content planning, calendar development, copywriting, publishing, and community engagement. - Create engaging marketing materials, including social media graphics, short-form videos, reels, promotional campaigns, and branded content. - Plan, launch, and optimize paid advertising campaigns across Meta Ads and Google Ads to increase brand awareness, generate leads, and drive conversions. - Develop and implement lead generation strategies using platforms such as LinkedIn Sales Navigator, Apollo, Instantly, and ZoomInfo to identify, attract, and engage potential customers. - Build and manage lead generation funnels, landing pages, opt-in forms, and conversion-focused websites to capture leads and improve conversion rates. - Design and optimize websites and landing pages with a focus on UI/UX principles, user journeys, visual hierarchy, accessibility, and conversion optimization. - Create website wireframes, page layouts, and user-friendly interfaces using tools such as Figma, Framer, and WordPress. - Develop and manage email marketing campaigns, newsletters, automated follow-ups, and lead nurturing sequences. - Set up and maintain CRM systems, sales pipelines, contact segmentation, tags, and automated workflows using GoHighLevel and HubSpot. - Implement marketing automation workflows to streamline lead follow-ups, appointment reminders, prospect nurturing, and sales processes. - Conduct market research, competitor analysis, and audience research to identify opportunities for growth and improve campaign effectiveness. - Track and analyze marketing KPIs, including reach, impressions, engagement, click-through rates, cost per lead, conversion rates, and return on ad spend (ROAS). - Maintain brand consistency across websites, social media, email campaigns, advertisements, and other marketing materials. - Coordinate with clients, internal teams, and freelancers to manage projects, delegate tasks, and ensure timely delivery of marketing initiatives. - Utilize AI tools and emerging marketing technologies to improve productivity, streamline workflows, and support content creation while maintaining accuracy and quality.
yorCMO & Next Level Growth, full_time
Aug 2023 to Oct 2025
Marketing & Business Development Lead August 2023 - November 2025 • Business Development: • Managed HubSpot CRM sales pipeline, optimized sales tracking, and secured client contracts. • Researched potential clients and negotiated deals to drive revenue. • Marketing: • Developed and executed marketing campaigns, leading to increased lead conversions. • Oversee social media and marketing content published by the company. • Designed and Oversee website updates
Big Impact HQ, full_time
Sep 2022 to Aug 2023
• Produced high-quality videos for the brand. (Tiktok, Youtube, Facebook content) • Published monthly blogs and newsletters, and wrote engaging content. •Design and implement social media strategy to align with business goals • Set specific objectives and report on ROI and ΚΡΙ •Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) • Monitor SEO and web traffic metrics •Communicate with followers, respond to queries in a timely manner and monitor customer reviews • Oversee social media accounts' design
Webprofits, full_time
May 2021 to Oct 2023
• Develop Ul mockups and prototypes that clearly illustrate how sites function and look like • Create original graphic designs •Identify and troubleshoot UX problems (e.g. responsiveness) Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms for a variety of client • Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps impression share, quality score and other important account metrics. Manage the creation of large keyword lists. Provide creative copy suggestions and graphical ad templates. Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
PinkleStar Inc, full_time
Jan 2020 to Feb 2021
• Handled 8 international brands (Restaurant, Salon and Wellness clinics) • Produced high-quality and engaging long and short videos for different platforms (Facebook, Youtube and Tiktok) • Published monthly blogs, press release and newsletter according to brand Design and implement social media strategy to align with business goals • Set specific objectives and report on ROI • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) Monitor SEO and web traffic metrics • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Y Hotel & Resorts Group, full_time
Feb 2019 to Jul 2021
• Worked with Multimedia officer and graphic designers to produce high-quality tvc, short films and other video content for Y Cafe and Y Hotel Wrote and published numerous blogs, press release, email, social media content and newsletter. • Sealed partnerships by establishing contracts and developing clients and other companies that are associated to Y Café and Y Hotel • Maintained relationships with media vendors and publishers to ensure collaboration in promotional activities • Handled different external and internal events of the company • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events • Social Media Manager of Y Café, Y Hotel Boracay and Lucky.io alongside with its content for everyday posting and boosting of ads and campaigns.
DJTeamInc, full_time
Jun 2017 to Sep 2019
• Became the project leader and produced successful events (Corporate events, Commercials, AVP, private events, company events, pageants, and product launchings) for various clients like P&G, Slimmer's World, and others. Managing and overseeing events on the day of, including problem-solving, welcoming guests, directing event set-up, communicating and organizing vendor Creating event proposals and client requirements and presenting proposals by the deadline Prepared various letters, MOA, contracts, Memos, brochures, and other requirements needed Handled client relations and management and acquired new clients for the company. Source, manage and acquire suppliers for events. • Developed marketing and sales strategies such as promotions and advertising to increase sales of projects.