AEO, GEO, SEO Specialist | Local SEO, E-commerce, Technical SEO
Albay
Hi I'm Florante, an SEO, AEO and GEO Specialist with more than 10 years of online industry experience. My core expertise spans technical SEO, local search, and cutting-edge AEO and GEO—optimizing brands for AI search visibility, featured snippets, and LLM source citations. Beyond organic search, I manage high-converting paid campaigns across Google Ads, Shopping, and Meta, while keeping e-commerce platforms like Maropost and WordPress running seamlessly
Vardhman A&E Threads Australia, full_time
Apr 2021 to Aug 2026
As the lead SEO and digital marketing specialist for Vardhman A&E Threads Australia, I spearheaded comprehensive search optimization and e-commerce growth strategies tailored for the Australian market. I successfully grew organic search sessions from 16,574 in 2022 to a peak of 38,086 in 2024, achieving approximately 30% year-over-year growth. I maintained stable traffic retention at 37,089 sessions in 2025 with strong 2026 pacing through proactive technical audits and content updates, while optimizing site architecture and semantic content to secure visibility within modern AI and answer engine search results. My core responsibilities included performing deep site audits using Screaming Frog, Ahrefs, and SEMrush, alongside optimizing metadata, images, internal linking, and keyword mapping. I managed product pages and catalog inventory within NETO/Maropost, applying basic HTML updates for accuracy and search performance. Additionally, I provided creative and multimedia support by designing promotional website banners, social media assets, and email graphics using Canva and Photoshop, and managed YouTube video editing and optimization to boost audience engagement.