Real Estate Executive Assistant
Zamboanga del Sur
Hi! My name is Danica, an experienced Real Estate Virtual Assistant from the Philippines. For nearly four years, I was the Executive Assistant to the owner of Homesell, a real estate company based in Connecticut, USA. I was essentially his right hand, handling almost everything -- operations, admin, CRM management, offline and digital marketing, socmed management, and transaction coordination. I also worked part-time as Marketing Coordinator for SOCO Advisory, a luxury real estate company in Texas, creating and posting content for their listings and open house announcements. Throughout, I've been proficient in Google Workspace and Microsoft 365. I've picked up tools like DocuSign, Salesforce CRM, and real estate tools like Skip Genie, Propstream, and MLS along the way. I've also consistently used Canva for promotional materials, and CapCut and Veed to create short-form videos and reels. I am highly trainable and adaptable, I wouldn’t be starting from the ground up as I've already had experience working in the US Real Estate market so I am familiar with many of the industry terms, systems, and processes. This would greatly help me become productive quickly and learn your process just as fast.
Soco Advisory, part_time
Aug 2024 to Dec 2024
• Created and managed weekly marketing content for 3 real estate agent teams, including social media posts, promotional graphics, short-form videos, reels, and stories to support property listings and open house campaigns. • Produced digital marketing materials and video assets for brokerage initiatives, strengthening brand visibility and agent engagement across social media platforms. • Grew and maintained the company's LinkedIn presence by expanding professional connections and ensuring consistent brand engagement.
Homesell, full_time
Jul 2022 to May 2026
• Drove end-to-end weekly lead generation across 40+ Connecticut towns for foreclosed property opportunities – sourcing leads from judicial records, skip tracing, and executing multi-channel outreach via direct mail, email, and SMS. • Maintained CRM data integrity in Salesforce for active foreclosure cases, tracking legal status, equity position, and surplus fund opportunities, and delivering detailed case notes to support acquisition decisions and outreach efforts. • Managed cold caller operations using large-scale spreadsheets as the primary call list and outreach tracking system prior to full Salesforce adoption. • Spearheaded two full-scale CRM migrations into Salesforce, consolidating and restructuring existing lead, contact, and transaction data from prior systems to improve accuracy and workflow consistency across sales operations. • Supported investment decisions by researching prospective acquisitions and preparing ARV analysis using MLS, PropStream, and public records, delivering investment summaries to leadership. • Coordinated real estate transactions from contract to closing by working with agents, attorneys, and loss mitigation teams, managing deadlines, and facilitating document execution through DocuSign to ensure timely closings. • Built and organized a DocuSign document library across two divisions, Homesell (RE brokerage) and TriPoint (property investment), creating folders for each transaction type and their subtypes, placing signature and field tags, and pre-filling document content so recipients could sign without any additional setup. • Maintained brokerage sales pipeline in Salesforce, logging incoming purchase offers for leadership review and decision-making, ensuring data accuracy, and producing commission statements for brokerage deals. • Created marketing and branding assets for Homesell and TriPoint, including flyers, postcards, yard signs, social media content, video assets, and website copy. • Owned recruiting operations, successfully hiring 7 people over 4 years – including writing job postings, screening candidates, administering assessments, conducting interviews, and coordinating hiring across multiple roles in a small team environment.
NielsenIQ, full_time
Dec 2021 to Jul 2022
• Handled 14 FMCG clients daily from setting up and refreshing cyclical reports – covering product performance, purchasing trends, and market insights drawn from Nielsen's consumer panel dataset. • Created and presented 7 presentation decks translating household-level purchase data from thousands of panel participants into charts, insights, and evidence-based recommendations to address client business questions. • Generated an average of 30 custom analysis per month sourced and recorded through Salesforce.
Mega Global Corporation, full_time
Dec 2020 to Oct 2021
• Led a full revision of the performance appraisal system, defining KRAs and KPIs for 53 roles through a structured 5-step process involving workshops, consultations, and management reviews. • Led TESDA accreditation efforts, producing 3 gap assessments, a feasibility study, and ROI analysis to determine qualification viability. • Facilitated a SWOT Analysis FGD to 83 employees to identify manufacturing process improvements, authoring a report praised by the consultant engineer as comprehensive and incisive.