Digital Marketing Specialist
Iloilo, Iloilo City, Philippines
Multidisciplinary digital marketing specialist with over 8 years combined experience with social media marketing and paid ads. Specialized in graphic design with Adobe Photoshop and CapCut for video editing. I also handled special requests such as event management, in-store menu layouts, banners, and other marketing collaterals.
Local F&B Brands, freelance
Aug 2023 to Mar 2026
Managed the social media channels of multiple local food & beverage businesses (5 food & beverage brands) operated by a high-profile family in Iloilo City, Philippines. Researched trending content strategies and ran low budget paid digital ads for multiple brands to help increase brand awareness and social proof. Led the soft opening and grand opening of their grandest food & beverage business to date, Betty’s Ilonggo Table & Bakehouse. Coordinated with influencers, hosts, cultural dancers, the city mayor, and other vip guests which led to a successful brand launch. Organized in-store product shoots to use the assets for content creation including static posts, reels, in-store menus, and billboards.
Sowenscale, full_time
Jun 2022 to Mar 2023
Developed and executed comprehensive content marketing strategies for a total of 7 food and beverage brands, translating client brand visions into structured content calendars with punctual delivery timelines. (E.g. Stella, Dois) Coordinated seamlessly with clients to align on brand messaging while delivering precise, actionable creative briefs to graphic designers, ensuring absolute visual and narrative consistency across all channels. Managed multi-platform scheduling, proactive community engagement, and in-depth performance analytics, utilizing key metrics to dynamically adjust strategies and drive measurable brand growth.